This year, AXE wants you to Find Your Magic. The brand will launch new experiences and products designed to help guys express their personal style, including the AXE Collective with John Legend, the Instagroom content series and the new AXE Advanced Collection grooming line.

Building on a successful 2015, this year AXE and John Legend are continuing the AXE Collective to elevate musicians and filmmakers and help them showcase their magic.

Aspiring creators can visit AXE.com to learn more about a chance to be mentored by John Legend and to be featured at an event during SXSW® or the Toronto International Film Festival®.ii,iii

AXE has also created the new Instagroom series, designed to inspire guys and give them the tools to achieve their own unique magic. Instagroom features 15-second videos that answer the most burning style and grooming questions guys are searching for online to help them amp up their personal style.

Full details on http://totnaija..com.ng/2016/01/axe-takes-bold-new-stance-on.html


https://www.youtube.com/watch?v=wkAaX0808Ck