As a business owner you cannot overlook the importance of an email marketing campaign, the global best practices states that an average reader makes a buying decision after reading five to ten newsletters from you.

How then do you target your audience? What is email marketing? It is the sending out of promotional newsletter updating your reader about your recent product or Services, it can be a launch of a new product or service.



Or for brand awareness, brand identity.

It is important to get the right email list to send out newsletters,to know about your audience age, location and occupation to ensure positive responses.



There are a lot of Email marketing platforms like mail chimp, get response,

It gives you a statistics of how your newsletters are responded to, like clicks to your website, subscribers, view rates.

This will all be used for your follow-ups and measurement.



You have to however be very creative in sending out your newsletter, keep it short and sweet, taking into consideration your value proposition, call to action and scarcity.





You do not spam or send sales letters to recipients (prospects) who don’t like sales emails, don’t appear salesy.

Remember they are accessing their emails on the mobile phone and concentration is less than five minutes.



Title of your subject is very important to ensure your email is read, you can get very personal and arouse curiosity.



We hope to hear from you and leave your thoughts by simply leaving a comment and don’t forget to share!











Mrs Funmi Akinyoola

Founder CEO Wafservices Int’l

Digital Marketing Company

Tweet:@sms9ja1

Whatsapp: 08036638933
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IG: @Funmi Akinyoola
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