Running an intelligent Facebook Groups marketing campaign helps you establish your authority and gain the trust of your target market audience.

Finding a good place to showcase your products, services and websites for free online is a dream for everyone – Facebook has made this a reality. With half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you.

Keeping your fans engaged is the key to successful Facebook marketing. Don’t be a brand, but be a community they love being a part of, In this article, I’m going to tell you how you can use the medium of Facebook to increase your customer base as well as retain the ones you have!


1). Provide Value for Customers

Create a group to reward your customers & make them feel special -- for example, a group exclusively for people who have purchased your product.

Include a link on your sales page or send emails inviting customers to join.

Use the group to follow up with customers or help them if they have questions.

2). Participate For Efficient Facebook Groups Marketing
Participating in Facebook Groups marketing improves your online visibility quickly. Think through your Facebook Groups marketing strategy. If you are just trying to get more traffic you are in serious trouble because in order to get you must first give freely on social networking sites. Take the time to actively participate in these groups to see the many benefits of acting persistently on these networks.


3). Creating Value Through Your Facebook Groups Marketing
To optimize your Facebook Groups marketing campaign you would be wise to create massive, targeted value which other members can digest and use for their benefit immediately.

Think about problems faced by individuals from within your niche and proceed to create content which resonates with people who join your groups. Everybody who wants to figure out how to market using Facebook should focus on sharing only the highest quality content to their fellow group members.


4). Be Unique and Keep Updating
There’s nothing more boring than bland Facebook pages. Add lots of personality and fun to your profile. If possible, try to create applications just for your page. Offer something different so that they keep coming back, instead of letting them wait for updates from you. If you check Dell’s Facebook page, you’ll see that it keeps updating its status and gives new information on their products and about technology.


5). Reward Loyal Supporters

Encourage loyal supporters to join your Page and reward them. Tabs or badges like ‘member of the month’ that can be placed on their profiles for visibility can be awarded to them. A happy customer on Facebook can get you lots of attention. Remind users to Like and Share information about you. When their friends see the updates on the News Feed, it’s highly likely for them to do the same.



6). Integrate Facebook Social Plugins to Your Site

The Like button on your site enables users to share pages from your site back to their Facebook profile and the Recommendation button gives users of your site personalized suggestions for pages that they like.

You can also integrate Facebook Connect Plugin in your blog which will enable Facebook users to leave comments on your blog without registering. The comment they make will be put up on their wall instantly which will be visible to all their friends. So, you effectively get a lot of exposure without doing much!


7). Use First Names In Facebook Marketing Campaigns
You simply gain the trust of your target customers if you can personalize your Facebook Groups marketing campaign.

Personalizing means using first names when addressing individuals at every possible opportunity. Take 1 to 2 seconds to type in a name before respond to a group comment or status update to make yourself one popular member.

Most people feel too hurried to use first names but think this 1 through; what word do you enjoy hearing more than any other word? The answer is likely your first name, and people who use your first name frequently display that they care enough about you to address you in this manner.


. Discuss Current Events

Groups are also great places to keep up with current events in your industry. Keep your audience up-to-date with the recent development in your business.


9). Run Your Own Facebook Groups For Better Marketing[/b]
Running your own groups optimizes your Facebook Groups marketing experience and establishes your authority on the social networking website. Starting your own group takes only minutes of your time and provides you with immediate and long term benefits.


[b]10). Communicate with Brand Ambassadors

When considering how to start a Facebook group for business, one of the best reasons might be to keep in touch with your biggest fans.

The strong relationships you have with your top advocates & brand ambassadors are invaluable. And a group like this lets your advocates connect with each other.


Conclusion
There are many ways to use Facebook groups. Most important is finding a way to provide value for group members that will keep them active & participating in the discussion.

Has your business ever used a Facebook group? If not it is a good idea for you to setup one today.

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