Facebook’s is planning to convert the News Feed into an improved personalized video channel, but then it looks this could be stumbling across a hurdle in the resemblance of “happy birthday” messages.

This change has been initiated with the launch of birthday video cam, a feature inside the flagship app which gives users the opportunity to record 15-second videos for your friends.
Facebook adds a birthday video cam for sending 15-second messages to friends

Facebook adds a birthday video cam for sending 15-second messages to friends

Birthday video cam has its appearance on your friends’ profiles on their birthday. When you tap on it, you get to make recording of your message as well as swipe through a series of birthday-themed frames to properly transmit the message deeply prior to posting it on your friend’s timeline.

Your view count will measure up closely with the viral coefficient of your video as well as your friend make due appreciation the increased engagement on their profile.