Four years after he made his NECLive debut, Nigerian pop star and businessman D’Banj will return to the conference on April 20, 2016 as a lead speaker.
The former Mo’Hits partner, who’s now a musician cum businessman, has seen his career structure evolve in recent times, as he moves around the world making pitches and sealing deals as the CEO of self-found DKM media. But he’s also making records and fronting gigs, with a fan base that remains impressive, for someone who’s been active for almost 13 years.

His debut as a NECLive speaker, according to founder Ayeni Adekunle, will cover his music sphere and more, especially his dreams and ideas for transforming the Nigerian music industry using a model he plans to demonstrate.
It’s the first time, in a career that took flight in 2004, that the 35 year-old act will deliver a major keynote address at a major conference here. D’Banj joins other superstars like Omotola Jalade-Ekeinde, 2face Idibia, Davido, Joke Silva and M.I who have presented excellent ‘papers’ at the annual conference event.

‘I’m looking forward to NEClive’, D’banj says, promising ‘a very major announcement and ‘case studies I’ve never shared anywhere else’. The conference will highlight efforts by individual organizations and sector groups to support the economy through the entertainment industry.

Nigeria is currently ranked as the largest economy in Africa surpassing South Africa following the rebasing exercise of 2013 which according to analysts at Dunn Loren Merrifield Asset Management & Research Co. recorded a leap of 89%, increasing to c.$509.97 billion (~=N=80.22 trillion) from c.$272.21billion (~=N=42.40trillion) and an improvement in GDP Per Capita.

In a similar report, contributions by arts, entertainment and recreation economic activities increased to 0.24% Year-on-Year (YoY) in first quarter (1Q2015) from 0.21% in 1Q2014.

Nigerian Entertainment Conference, now in its fourth year, holds at Landmark Events Centre, in Lagos, on Wednesday April 20, 2016. The event, which has become the umbrella conference for Nigeria’s entertainment industry, is the marketplace of ideas, products and services for everyone working in Nollywood, music, fashion, comedy, media, technology and many allied industries. This year’s theme, organizers say, is ‘Entertainment Industry as ‘Last Hope’ for Africa’s largest economy’.