Attend the XCEL Digital Marketing Training this April to be a CERTIFIED DIGITAL MARKETER

THE BASIC TRAINING COURSE OUTLINE:

Objectives & Outcomes

During this interactive, intensive course, they will gain knowledge of how to build and develop a

population of followers and fans online. They will also be introduced to some of the latest

thinking and methodologies in social media marketing.

Module 1

 Current trends and methodologies in social media marketing

Establishing goals for social media marketing success

Writing for the social web

Tips for building visibility of your social networking profiles.

 How to use Facebook to promote your businesses, covering

Facebook Page customization

Running promotions that comply with Facebook guidelines

Promoting your events on Facebook

Exploring new opportunities to help your business through Facebook Places

Exploring new opportunities to support your business through the forthcoming Facebook Deals

 How to support your business goals with Twitter

Increasing awareness and visibility of your brand

Building a strategic network of influencers

Promoting your offers and growing sales of your products and services.

 Presenting a professional profile for yourself and your business on LinkedIn

How to write a professional profile

The etiquette of building your network online

Building your online visibility with strategic contacts through participating in groups

Developing your company profile on LinkedIn.

Module 2

 E-mail Marketing

Learn how to effectively build your users lists

Deliver e-mails.

Generating relevant clicks.

 YouTube Marketing for Business

 Exploring other Social Networks (Google+, Instagram, etc)

ADVANCED TRAINING COURSE OUTLINE:

Module 1

Summary of Digital Marketing for Business

Utilizing the Power of Content Marketing

Developing an effective Email Marketing/Newsletter Campaign

Developing valuable Social Media Engagement Plan

Understanding PPC/PPM/PPA and CTR

Online Advertisement (Google, Twitter, Facebook & LinkedIn, e.t.c)

Module 2

SOCIAL MEDIA ADVERTISING

Facebook Marketing for Business

Twitter Marketing for Business

LinkedIn Marketing for Business

Section 2

Mobile Marketing (Mobile App, Bulk SMS, Whatsapp Broadcast, BB Campaign)

MTN Caller Feeds

Understanding Mobile Marketing Strategy

The Power Of LinkedIn (Free LinkedIn Set-up worth $ 29.99)

Exploring Video marketing with YouTube & Photo Marketing with instagram

Brand Reputation Management & PR

Reporting your Social Media activities via Sprout Social.

For More Information Call: 09084425164 or Visit: http://www.nigeriatrainingcourses.com/events/digital-marketing-training/