I got a notification on my BB10 device about a new BBM update. This was quite unusal because I could remember doing an update a couple of days ago.

I clicked on the update request to check what's its about only to discover that privacy and control features are now free.

Prior to this update , with photo evidence below, you can see that when I tried to do a message retract, I was asked to subscribe for the service.

Could it be Blackberry is scared of losing customers? With the exit of facebook from their devices and with whatsapp rumoured to be leaving their OS later this year?

Is this a desperate measure?