www.biempowerment.com
#WeLoveGraduates
#WeEmpowerYouths

How Social Media Can Help (Or Hurt) You In Your Job Search

Social media is a key player in the job search process today.

Sites like Facebook, Twitter, LinkedIn, and Google+ allow employers to get a glimpse of who you are outside the confines of a résumé, cover letter, or interview—while they offer job seekers the opportunity to learn about companies they’re interested in; connect with current and former employees; and hear about job openings instantaneously, among other things.

That’s probably why half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.

The information you provide online about your job background and accomplishments should also be consistent. Don’t assume an employer will only be checking you out on LinkedIn. They may also check Facebook, or even Twitter and Google+. The story you tell on each site should be pretty much the same, although it’s fine to adapt the material for the site.

The good news is that HR managers aren’t just screening your social media profiles to dig up dirt; they’re also looking for information that could possibly give you an advantage. Others chose to hire because the profile conveyed a professional image. In some instances it was because background information supported professional qualifications, other people posted great references about the candidate, or because the profile showed that the job seeker is creative, well-rounded, or has great communication skills.

This means the job seekers shouldn’t just focus on hiding or removing inappropriate content; they should work on building strong social networks and creating online profiles that do a really good job of representing their skills and experience in the workplace. Job seekers who are silent or invisible online may be at a disadvantage. They need to engage on social networking sites to increase their visibility and searchability with prospective employers.