It’s one thing to have talent, recognize and
develop it. It’s an entirely different thing to chase
music professionally and earn enough money to
survive or quit your 9 to 5. Funding your career as
an independent artist can be rather stressful.


1. Family and friends
Family and friends comprises of your immediate network.
Asking friends and family for funds is one of the most
common ways to finance your career.


2. Partnership's
You might not be signed to a label, there are opportunities
for you to still make funds from partnerships with record
labels and distribution companies.
You can get sign a deal where a distribution company is
responsible for is distribution of the talent’s songs in stores
or online and collecting the money. You can also sign a joint
venture deal. When you hear an artist is affiliated with a
record label, they are most likely in a joint venture deal. The
label serves as a financial investor by providing funds for
studio time and song production.


3. Crowdfunding
This is not common with Nigerian artists but it’s something
you can try. Crowdfunding is a means through which you
raise funds for a project via an online platforms like
Kickstarter and Crowdfunder.
American acts Macklemore and Ryan Lewis used
Kickstarter to promote their breakout album. They used it
fund the music video for their single ‘Wings’. The platform
has also been used by already established artists. For
instance, TLC created a campaign to raise $150,000, it
helped that they had an already existing fan base because
they ended up making double that amount.

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