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Nairaland Forum / Entertainment / Celebrities / Exclucsive: Finally 2baba Speaks On Deal With Campari (757 Views)
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Exclucsive: Finally 2baba Speaks On Deal With Campari by kingsman66(m): 3:07pm On May 19, 2016 |
Talented Nigerian music legend, Innocent Ujah
Idibia popularly known as 2baba has proved
to the world that he understands the onion of
music and how to be a trend setter with good
lyrically contents. 2baba is not a singer but a
songwriter, record producer, entrepreneur and
one of the most decorated and successful
Afro pop artists and bankable musician in
Africa. In an interview with NAIJ.COM , 2baba
spoke about his experience as a judge on the
Voice Nigeria competition and recent deal with
Campari among others.
2baba Idibia
Being the official Brand Ambassador to
Campari, how does that make you feel?
It makes me feel honoured, and also gives me
a great sense of responsibility, because there
are so many things expected of me; project the
right image, responsible image that the brand
represent. I am happy about the whole deal.
How connected have you been to the brand?
I have always been a lover of good African
blended drinks; I am very connected to brand.
With the bitter taste Campari drink has and
Nigerians arguably don’t like bitter things; how
do you intend to market it?
It’s not actually bitter, everyone’s taste buds
are different from one another (e get some
people now wey be say, some drink wey
sweet, dem go say e over sweet), so for me
its herbs, it’s a blend of different herbs, so it
definitely has that herbal taste.
Why did you accept the offer?
The company is a responsible firm and I have
equally done my findings about the brand
before accepting the offer. Also for the
Campari brand as a whole, this is not my first
brush with Campari, I’ve been a Campari fan
for some time, I mean as long as I can
remember. When I came of age, I’ve been a
fan of Campari most especially a number of
cocktails, so when this offer came, I gladly
embraced it.
Was your acceptance based on the brand or
the monetary value attached to it?
Everything join ( na that one you wan make I
talk originally ).
Will Campari be the official drink at your club?
2baba is different from rumors club but
definitely, I mean Campari is not looking at
only rumors, it’s looking at everywhere that
alcohol beverages is being presented. Rumors
is one of the places, no doubts it’s going to
definitely feature.
2baba
With a little percentage of alcohol, how do
you intend to preach the gospel of drinking
wisely?
Yes definitely, that’s why I said it’s a very
responsible company; we’ll definitely promote
responsible drinking. But one thing is where
two or three people are gathered to jubilate,
celebrate success, or whatever there is always
something to cheer with because different
drinks can be mixed with. At parties, most of
the cocktail drinks are mixed with Campari but
we have a marketing and business team that
will ensure that we will educate the Nigerian
youths on how to drink responsibly. This will
be achieved by organizing educating and
motivating programmes.
What makes Campari a different brand?
(Laughs) I think it’s because of the richness in
flavor (if you they drink am sef, e go be like
say you dey drink Jedi, or medicinal
something) its herbal, and for me that’s the
selling point.
How long is your deal with Campari going to
last?
I intend to partner for as long as it takes. How has the experience been as a judge on the Voice musical competition? It’s been awesome seeing that we have a lot of potential talents in Nigeria; being on the show has open my eyes to so many things, bearing in mind that I was never up for any competition as an artiste; I started off with likeminded people who shares the same passion as I do. Been a judge equally has been easy basically because you get confused at some performances as to whether to be in support or not of a particular contestant because they all are amazing. What do you look out for in every contestant’s performances? I look out for their craft, delivery, lyrics and it goes on; I don’t judge by appearance because it can be deceptive and remember that we don’t even get to see the contestants while performing until they are done. We get to their voice when performing; as a musician, I know what to look out for immediately you start singing. |
Re: Exclucsive: Finally 2baba Speaks On Deal With Campari by kingsman66(m): 3:10pm On May 19, 2016 |
2baba
|
Re: Exclucsive: Finally 2baba Speaks On Deal With Campari by Nobody: 5:04pm On May 19, 2016 |
dts 2baba for u |
(1) (Reply)
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