NOTE: this business plan is a market research compilation by Sani Emmanuel Numa, Research Director, Brics International Resource Solutions

1.0 EXECUTIVE SUMMARY
Company Summary

IBrics Waters Limitedis a new company involved in the production of pure water sachets, ice block and providing cold room service for clients. The company will be processing ground water to produce portable and quality drinking water that will meet the growing market demand. The company will also produce ice block and provide cold room service to provide alternative service options for customers. Our company will be bringing innovation, expertise and a number of value added services to the pure water, ice block and cold room service industry.
The operation of IBrics Waters Limitedwill cover the drilling of a water borehole to provide a stable and efficient source of water for processing and production operation. The water and ice blocks will be produced using high tech equipments, conforming to industry specification and standards. The cold room service will provide preservation for the products from the point of production to distribution. To break the marketing jinx, IBrics Waters Limitedwill expand its operational scope to cover production and distribution of the product through effective and cutting edge marketing strategies.
The management of IBrics Waters Limitedwill bring unequalled and seasoned expertise from experience in Business Management, Business Development and Operation Management into the production of sachet water, ice block and providing cold room service for potential clients. Efficient management will provide incentive for organizational growth and profitability within the short and long run period.

2.0 BUSINESS VISION, MISSION AND GOALS

Business Vision
Our vision at IBrics Waters Limitedis to emerge as the largest producer and supplier of quality drinking water, and other water related products to meet private and commercial demand. Over time, IBrics Waters Limitedseeks to be a major player in the Nigerian water production and supply industry. We see the demand for water and other associated products as a basic necessity for human existence which must be provided at all times. Hence, engaging in this industry is seen as service to humanity.

Our Mission
Our mission at IBrics Waters Limitedis derived from our strategic vision. Hence, our drive is to;
•Explore all the market potentials of the water industry through efficient market research and evolving products that would suit identified market niche.
•Evolve an efficient distribution and marketing system that will give our brand, first hand access to the market.
Maintain an interactive link with marketing units and our end-users to render quality customer service, boost brand loyalty and form a base for the evolution/modification of our products.
Take the lead in adhering to industry standard and requirement, ensuring that all our products are safe, convenient and healthy for client consumption.

Our Goals/Services Offered
In line with our business vision and mission, IBrics Waters Limitedwill engage in:
Water Treatment: using modern water treatment techniques, IBrics Waters Limitedwill be drilling water from its functional boreholes, pumping the ground water to storage and treatment tanks. The water is treated using the best distillation system before its utilization in production of end products.
Processing and Packaging of Water: in addition to water treatment, IBrics Waters Limitedwill be processing distilled water through its high quality production machinery to produce sachet water. The sachet water will be packaged in retail prices to suit market demand.
Production of Ice Blocks: through our high quality ice block making machines, we shall produce ice blocks and deliver to clients via our distribution units.
Provision of Cold Room Service: we have identified that our marketing and distribution strategies will involve the use of cold room. We shall take advantage of this facility to provide cold room services for clients. Our cold room facility will be used to provide refrigeration for the pure water sachets, preservation of ice blocks and handling of clients’ request.
Marketing and Distribution: we shall be standing on our market intelligence to drive sales volume by engaging in the marketing and distribution of our product at retail and wholesale points within the market niche. Since there are a number of strategic industry players, marketing and distribution is key to getting our product to every shop and household within our market niche.

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THE IMPACT OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA
http://www.bravoprojecthelp.com/marketing/impact-product-quality-brand-loyalty-nigeria/

THE IMPACT OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA
http://www.bravoprojecthelp.com/marketing/impact-product-quality-brand-loyalty-nigeria/

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