Research Throws out Conventions on Nigerian, Other Millennials in the Work Place
July 6, 2016 0 3014

A survey from 16 countries has shown that millennial entrepreneurs fit into five distinct personas:
•The study gives insight into how to hire, engage and do business with these ambitious young people

•61 per cent will sacrifice profit to stay true to their values – rising to 78 per cent in South Africa and 83 per cent in Nigeria
•66 per cent in South Africa and 71 per cent in Nigeria say life comes before work
•Doing social good is especially important in South Africa (80 per cent) and Nigeria (80 per cent).

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