Nigeria's premium lager beer, Star, on Tuesday in a colourful ceremony held inside
the Ball Room of the Eko Hotels and Suites, Victoria Island, Lagos, sealed a "multi-
year" partnership deal with the League Management Company (LMC) for the
Nigeria Professional Football League (NPFL).
The relationship, according to the Portfolio Manager, National Premium Lager of
Nigeria Breweries PLC. makers of Star Lager Beer, Tokunboh Adodo. is conceived
with the objective of bringing "premium experience to consumers."
"Our objective is to bring the standard of other societies where football is at its
best to our consumers. We expect to see those activities that will enable
consumers to experience football like they have never seen before. We believe in
this platform and our partnership is about moving the NPFL forward seeing that the
gentlemen in the LMC have shown professionalism and adherence to global best
practices. Star is the first beer brand to ever sponsor the NPFL and the partnership
is worth every dime we are putting into it. The most important word is partnership.
It is a win win for both Star, the NPFL all stakeholders.
The National Marketing Director of NBL, Franco Maggi who assured that the
partnership is a multi year relationship said the most important thing is that Star
and the NPFL are together.
"This is almost like a natural thing. Star is the longest selling beer and it has been
there at every great moment in Nigeria and it is just natural that we are also with
the NPFL which is providing a great leap for Nigerian football. What is important is
the fact that we are together. We wouldn't be doing it if we do not intend to stay
for a long time. We are here to support the growth of football in Nigeria and if the
people who support football in Nigeria support our brand, we will be happy."
Elated chairman of the League Management Company, Shehu Dikko, described the
partnership as unique, expressing optimism that the relationship will give the league
a big push.
"Our objective is to get a partner that will work with us at the back end, take the
league into the heart of Nigerians, we are very positive that Star lager will
contribute greatly towards helping us achieve this and we are very excited with the
partnership."
First Vice President of the Nigeria Football Federation (NFF). Seyi Akinwunmi who
represented the board at the ceremony described the partnership as a marriage
between two excellent entities.
"Those who know when the LMC started cannot believe that we are having this
ceremony. The LMC has come out with first class in managing the NPFL. Star is a
first class brand and the partnership is like a marriage between two first class
professionals. The deal is very transparent and the NFF is in total support of it"
Already, Star Lager has embossed the NPFL logo on its foil and Adodo who
displayed the new branding has assured that the Star Lager with NPFL logo will go
into the market "in few weeks time."
Dignitaries at the consummation of the partnership includes the Managing Director
of Nigeria Breweries PLC, Nico Vervelde, Chief Executive Officer of the League
Management Company, Hon Nduka Irabor, Chairman of the Lagos State Sports
Commission, Deji Tinubu, representative of the Federal Ministry of Sports, Engr. A
Alanamu, chairmen of NPFL clubs from across the country and distinguished
players in the football industry.

Dikko for presidente

5 years from now, nigeria league would be the most glamorous league in africa and one of the best in the world.

This man too sabi.

No be that yeye one we get for nff.

taiocol:
Dikko for presidente

You said?

tck2000:
You said?

Na that year o

This is 2019

taiocol:
Na that year o
This is 2019

Hahaha,they are all birds of the same feathers.

tck2000:
Hahaha,they are all birds of the same feathers.

At least he's better than the others