Virgin America has unveiled a pair of sneakers created by agency Eleven, that will give you the “flying first class” experience without ever leaving the ground. According to online reports, the sneakers are made of Italian white leather. The high-tech kicks are made from Italian white leather - to match Virgin America’s first class seats - with a stainless steel seat buckle around the ankle. A rechargeable battery powers built- in mood lighting, a USB phone charger, a video display and a Wi-Fi-enabled hotspot (data plan not included). The shoes which also feature LED moodlighting, a working airplane belt buckle, a USB port connected to a three-hour battery, and even a tiny LCD display for watching movies, is currently just one pair in existence which is being auctioned on eBay at $4,950 for charity with the proceeds going to Soles4Souls, an organisation focused on distributing clothing and shoes to the poor. Mike McKay, chief creative officer at Eleven, told Creativity Online: “Virgin America fliers are fashionable, sophisticated, and almost impossible to reach with traditional advertising. But we knew sneaker trends were very popular with our target audience. “So we wanted to showcase the airline’s features in a unique way – so our target would actually take notice.”




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