Actually a website is an extension of your business, just like your business physical location, you can showcase your brand and build your browsers into sales.
1. The first step is your web address, make sure your address speaks what the business is, you can get custom domain names on sites like godaddy.com or googledomains.com
2. Use the .com extension if it's available because it's the most widely recognized extension
3. Set up a custom email address like info@lagbus.com this will make you look more professional and increase brand awareness among people you email. You can setup custom emails at Google apps for work, zohomail, or rockspace mail
4. To help with publicity make sure to use search engine optimization (seo) to tweak your ranking. Search engines pull words from your site to understand what your site is about, so it is important that your content is descriptive
5. To make sure your site covers all the relevant information use the 5W's
*who (your site e.g lagbus.com)
*what (your services e.g transportation)
*when (your operating hours e.g 24/7)
*where (your address e.g no 1 yaba left)
*why (your unique selling point e.g digital transport booking)