The People for Ethical Treatment of Animals (PETA) is a body that has been known to stir up controversy with their campaigns and adverts.

Their latest advert however, is way, way, overboard.

The video shows various women opening up about what seemed like rape stories. With a black-and-white color scheme, teary faces, and lines like “One man held me down, while another man touched me", “I was so scared. I didn’t know what I had done wrong.”, and "They got me pregnant", one actually thinks its a support video for rape and sexual assault victims.

That is until PETA decides to switch things up in a drastic manner.

The women soon begin to hold up pictures of cows and pigs, finally making it clear that the ad is not about rape victims, but the poor pigs and cows that are born in factories.

After what has become a disgusting sob show, PETA then adds: "Every year, billions of animals are born into the meat, egg and dairy industries. Almost all of them are a result of forcible artificial insemination. Almost all of them are a result of rape. Don’t participate, go vegan."

Watch the ad here and more: http://www.concaholic.com/news/peta-shockingly-compares-animal-mating-rape-new-ad/