Waterproof smartphones are becoming more common in Western markets, but they are hardly the norm. In Japan however, almost all phones are waterproof, and have been for nearly a decade now. According to statistics, 90% to 95% of phones in Japan are waterproof, because people need to be able to use them while they are showering.

Japanese users are apparently so attached to their phones that they even bring them into the shower. Manufacturers were aware of this unusual habit early on and realized that in order to succeed in japan, they had to make their devices water resistant. The world’s first waterproof mobile phone, the Casio Canu 502S, was release in 2005, and was soon followed by a series of Fujitsu waterproof handhelds. Before long, every company looking to enter Japanese market had to make their devices waterproof.

Even companies like LG or Samsung, which don’t generally make waterproof phones for the global market, had to adapt in order to become competitive in Japan. “In Japan, being waterproof is far more important than being able to remove your phone’s battery,” said Ken Hong, LG’s global communications director. “For a smaller Korean brand like LG, we need to be able to check all the key boxes to be as attractive as possible to Japanese consumers.” This is also why LG hasn’t even bothered launching its newest flagship, the modular G5 phone in the Asian country – it couldn’t make a waterproof phone with removable parts, so why bother.

“In Japan, you can’t sell a phone if it’s not waterproof. About 90 to 95 percent of all phones sold now are already waterproof,” Panasonic executive Taro Itakura said in 2012. “Why? This is very unique — young Japanese women prefer to use their cellphones even when taking their showers, cellphones have become ‘must products’.”

So rest easy, as long as you don’t take your mobile phone in the shower with you, you’re not as addicted to technology as you thought.

http://www.nigerianscoop.com/2016/11/nearly-all-phones-in-japan-are.html

U just dey know. That's the reason why Sony started the phone water proofing thingy

Click like if you didnt read the article

JAPANESE ARE gods OF TECHNOLOGY... you have to go extra mile to gain their patronage

DonALdep:
Click like if you didnt read the article

There is no difference between someone who knows how to read, but doesn't read... And someone WHO CANNOT READ

YES NA

ollah1:
U just dey know. That's the reason why Sony started the phone water proofing thingy

I swear this people are so addicted

eezeribe:
JAPANESE ARE gods OF TECHNOLOGY... you have to go extra mile to gain their patronage

ogbeni y u no go read the article
how you won take understand the post then

DonALdep:
Click like if you didnt read the article

If phone manufacturing companies can do this in japan why can't they do it in Nigeria
abi shey na only japan sabi beta thing

Them dey baff the phone seff!

The Japanese market is a very complicated one.

I don't want to cry!

it is a wa






invest 7.4k and get 37k back.
Check my signature for info

Na wash

oluwadaemilola:
If phone manufacturing companies can do this in japan why can't they do it in Nigeria
abi shey na only japan sabi beta thing

The reason being that the behavioural pattern of Nigerians is different from Japanese but it doesn't mean they can't introduce innovation. At the moment one of the selling feature for phones in Nigeria is durability and last long battery.

asuustrike2009:

The reason being that the behavioural pattern of Nigerians is different from Japanese but it doesn't mean they can't introduce innovation. At the moment one of the selling feature for phones in Nigeria is durability and last long battery.

Exactly, different regions, different needs.

They have stable electricity, so they can always use a 2500mAh on a 1.5ghz octacore without ish, but we can't.

Plus introducing water proof means a phone like hot S would be selling for about 70k, at least 60.

Who go buy such?

barackodam:



Exactly, different regions, different needs.

They have stable electricity, so they can always use a 2500mAh on a 1.5ghz octacore without ish, but we can't.

Plus introducing water proof means a phone like hot S would be selling for about 70k, at least 60.

Who go buy such?

power bank, touch light, solar charger, extra battery etc are particularly made for Africa.

laurel03:
power bank, touch light, solar charger, extra battery etc are particularly made for Africa.

I cannot but agree

Tech Kings

eezeribe:


There is no difference between someone who knows how to read, but doesn't read... And someone WHO CANNOT READ

hahahahha wicked ... Op wat do u mean by people need to use dem in the bathroom? Do dey av cleansing ability?

barackodam:



Exactly, different regions, different needs.

They have stable electricity, so they can always use a 2500mAh on a 1.5ghz octacore without ish, but we can't.

Plus introducing water proof means a phone like hot S would be selling for about 70k, at least 60.

Who go buy such?

Dem non go buy at all. Na only few pipo na go manage buy

eezeribe:


There is no difference between someone who knows how to read, but doesn't read... And someone WHO CANNOT READ

Testify my brother!

Lalasticlala pls come in.