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Introduction To Digital Marketing 101- A Step By Step Guide - Business - Nairaland

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Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 12:21pm On Nov 29, 2016
The frequent questions I see nowadays, gave me the needed impetus to break the monster in Digital marketing, at least to a layman.

From Nairaland, Quora to LinkedIn Back to Twitter, then to Facebook; one thing is common, the question about ‘what Digital Marketing really is’ and ‘how can it be learnt’ and by who?



I did research on Google Keyword Planner and Trends, just to analyze the ‘Big Data’ of Nigerians search queries about Digital marketing. Top on the list is, ‘What is digital marketing’ and ‘digital marketing training’ averaging 500 searches monthly, now I know there is a problem. People really want to learn, it’s quite unfortunate there is little or no information, so below is the answer. As a Search marketer I preempt users’ intent, I spend time traversing through the lonely wilderness of ‘big data’; I must confess, it could be boring. My measure of success is defined by our many lives I can touch, that’s why I have dedicated certain part of my life on training people about digital marketing


I need to know if people are interested, before i can continue...
Re: Introduction To Digital Marketing 101- A Step By Step Guide by BiafraBushBoy(m): 12:55pm On Nov 29, 2016
go ahead
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 2:10pm On Nov 29, 2016
2 more persons...
Re: Introduction To Digital Marketing 101- A Step By Step Guide by Bunnaliz: 2:18pm On Nov 29, 2016
I too
Re: Introduction To Digital Marketing 101- A Step By Step Guide by Emusan(m): 2:24pm On Nov 29, 2016
Fire on...
Re: Introduction To Digital Marketing 101- A Step By Step Guide by BrownyM: 2:24pm On Nov 29, 2016
Interested
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 2:58pm On Nov 29, 2016
Below is the top 12 pillars of digital marketing, with the assumption that you already have a landing page or website.

Join Our Online Community


Introduction to Digital Marketing
:

It’s simply the digital way of showcasing your brand/product to a wider audience. Digital marketing is the marketing of your product or service online while making use of digital channels. As such, it’s a more proper name instead of ‘online marketing’ or ‘internet marketing’. You need to understand what digital marketing is not and what it is. I’ll take you through what I’ve learnt while working with some of the biggest brands in Africa across niches’ like e-Commerce, Banking, Gaming and Lottery, Fashion, Real Estate, Beauty, Law, IM and Chatting Applications etc.

Search Engine Optimization(SEO):

SEO is the most talked about part of digital marketing, it is the collections of different strategies that ensures your Webpage is on the search engine result page (SERP). It’s earned, hence, it is not a paid service.

It averages about 4,000 searches monthly on Google NG Search Engine from my research. I spoke with a lot of Nigerians, the truth be told; some have one time or the other heard the term SEO. While some have never heard of it. Those that have heard didn’t really know the meaning and never bothered to research or ask someone who knows.

Because attention span is short, I’ll highlight few key points you need to know about: What SEO is?Types: blackhat SEO, whitehat SEO, offpage SEO, onPage SEO, marketing SEO, technical SEO. planning SEO For a website, preparing SEO report, Search console

1 Like

Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 4:22pm On Nov 29, 2016
Search Engine Marketing(Pay Per Click-PPC):
http://www.ppc.ng/training

SEM as it’s fondly called is the marketing part of search engine. You pay to get your products/business/ads/web shown to millions of African that search the Search engines (notable here is, Google, Yahoo and Bing. While Yandex and Baidu are much popular in Asia, ahead of Yahoo & Bing).

If you don’t have time for the different SEO strategies that is slowly earned. PPC is the payment means for this kind of advert; it means you pay only when someone clicks your ads. You now know where we coined ppc.ng from?

I’ll show you the different ads networks, take into how to research and forecast keywords, search campaign, tracking & measuring ROI, Budgeting and allocating funds to different online advert channels.

1 Like 1 Share

Re: Introduction To Digital Marketing 101- A Step By Step Guide by OmerianConsult: 5:39pm On Nov 29, 2016
Great job OP. May your wife never run away.

2 Likes

Re: Introduction To Digital Marketing 101- A Step By Step Guide by djlaqua91(m): 6:15pm On Nov 29, 2016
OP GOD bless you. following earnestly
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 3:15am On Dec 01, 2016
OmerianConsult:
Great job OP. May your wife never run away.

grin grin grin
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 3:17am On Dec 01, 2016
djlaqua91:
OP GOD bless you. following earnestly

I was not able to post yesterday, 30th Nov. Apologies, quite busy on some marketing campaigns.
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 3:19am On Dec 01, 2016
Social Media Marketing:

As the name implies, it is the marketing part of social media. A lot of people call themselves online marketer simply because they know the other part of social media, which I term ‘community management’.

Here I will show you the Facebook marketing part-‘Like conversion’, ‘Sponsored post’, ‘Website Conversion’, ‘Sponsored Post’, ‘Mobile app Engagement’, ‘Mobile App Installs’, ‘Claim your offer’ ‘Video views’ ‘Event’

Twitter Marketing, Linkedin marketing, how advertise on Instagram?

Email Marketing:

These days, because of the proliferation of smartphones, 80% of people (smartphones users) get their email on the go. It’s much cheaper and has a lower CPA (cost per acquisition).

Today, marketers have turned this channel into a cliche and people are tired of receiving emails. I’ll take you through, what is email marketing and how to write a creative copy to increase the open rate? Biggest challenge in email marketing, Increasing email subscription/ opt-in list, creating your own email list of millions of email id’s, Inbox Deliverability, Multiple Email Campaigns, Measurement & Metrics.

3 Likes

Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 6:16pm On Dec 01, 2016
Are you still with me?

2 Likes

Re: Introduction To Digital Marketing 101- A Step By Step Guide by Fedric(m): 8:42pm On Dec 01, 2016
gbengalite:
Are you still with me?
yes we are sir.
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 10:43pm On Dec 03, 2016
Google Analytics and other Web Analytics Dashboard:

Web analytics shows you the in depth insight of all engagement activities on your site/blog. You want to know where your visitors are coming from, you want to know the number of visitors viewing your web in real-time, where they go to immediately after leaving your web page? Which keyword they searched for before getting to your web? How long did they use surfing your web? Did they buy anything (conversion)? Their location, what device are they accessing your web with (mobile, Tab or Desktop?), what browsers? What OS(Windows or Mac)? Did they come from your Social channel? Organic search? Paid Search? Email channel?

I’ll show you how to monitor bounce rate, visitors’ behaviors, tracking conversion, setting up dashboards, and taking corrective actions if required.

Let's take a break here. Because attention span is short, you may wish to click on the link below to continue this informative article.

Source: http://www.ppc.ng/what-is-digital-marketing-12-pillars-of-digital-marketing/
https://www.linkedin.com/pulse/what-fuss-digital-marketing-12-things-you-need-know-gbenga-ogunbiyi?trk=pulse_spock-articles

tags: digital marketing in nigeriaX digital marketing instituteX digital marketing nigeriaX digital marketing strategyX digital marketing trainingX Email marketingX SEOX social mediaX What is digital marketing
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 3:07am On Dec 06, 2016
If you have truly read this free training here, you might want to be a part of our training in Opebi Allen, ikeja. 10 & 11th Dec Sat, Sun this weekend.


Course outline:


1. PPC Introduction
2. Intro to Blogging/Website
3. Google AdWords [Display ads on blogs + Search ads on Google + Video Ads on Youtube etc]
4. Facebook Ads + Instagram Ads +Twitter Ads + Linkedin Ad manager [Bonus]
5. Keyword Research
6. Google Analytics [Linking Analytics to web/blog]
7. Measurements and Reporting

Certification: Google Adwords + Twitter Flight Certification + Facebook Blueprint

While coming:

Come along with your Laptop or any device that can connect to the internet, writing tools and Naira Master/Visa card for the practical session (with at least 1k on the card for ads payment)

Bonus:

Free Video materials + PDF

Free 200K Emails + 20K phone numbers to get started with

Visit: www.ppc.ng/training



Learn how to improve your skill set and you don't have to beg for any kind of job. The hottest skill in town. As a Digital Marketing Specialist, you can earn close to N300k monthly for a salary job or work on a freelance for different Clients. With 6month-12 months experience you can earn 120-200k depending on your negotiation skills. While fresh off training, no or little experience you can earn N80-120K
.
90% Practical, 10% theory + Google Certification and No Time for Powerpoint presentation. Money-back Gurantee!!!


Learn How To Fire up Your Business and Increase Customers
Do you run a business and you don’t know how to get your brand to a wider audience on the internet which averages about 82M Nigerians as at Nov., 2015 (67M in 2014)?

Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 9:17pm On Dec 06, 2016
smiley
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 9:55pm On Dec 07, 2016
smiley
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 3:19pm On Dec 24, 2016
FREE TRAINING! In the spirit of the season, PPC.ng wishes to invite you to take advantage and Learn How To Use Facebook and Instagram To Promote Your Business.


www.ppc.ng/training

With over 2 billion internet users, Facebook captures 10 percent of all internet visits with each visitor spending an average of 28 minutes on the site.

Facebook has about 1 billion active users monthly

50 percent of Facebook fans prefer brand pages to a company website.

What is your line of business? You can use Facebook to

1. Get the right leads
2. Increase conversions
3. Attract more traffic to your website
4. Retain Customers
5. Bring your business to the presence of a much wider audience

You will learn all these for free.

Date: 28th Dec. 2016

Venue: Sparklesoft Solution Ltd. Oshopey Bus-Stop, Allen Avenue, Ikeja Lagos.

Time: 11am & 1pm

Cost: FREE


BOOK YOUR FREE SEAT NOW!
Re: Introduction To Digital Marketing 101- A Step By Step Guide by NnamdiN: 10:43pm On Dec 24, 2016
how about a webinar?
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 8:01am On Dec 25, 2016
NnamdiN:
how about a webinar?

Coming soon
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 11:14am On Oct 12
Someone called me to remind me of my commitment to continue the training i started here back in 2016. I must apologize for leaving for a long time, I sold my soul to Digital marketing grin grin grin.
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 11:21am On Oct 12
I created couples of video about this and would be sharing for free as well on this thread. I need to know by signifying "I'm interested with emails" as a comment to share to all here.
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 11:48am On Oct 12
Like I emphasized at the beginning, that the incessant question people ask online about ‘What Digital Marketing is’ inspired this piece from Nairaland, Quora to LinkedIn Back to Twitter, then to Facebook.

Today’s post continues from where I left off on the pillars of Digital Marketing; you can read from the top if you're just joining this thread

Disclaimer:
This series is for newbies. Professionals too can learn something as well.


Join Our 2000+ Online Community


Quick Recap:

I’ve explained what Digital marketing is and a few of the digital marketing methods in the first piece;
1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Social media marketing(SMM)
4. E-mail marketing
5. Analytic dashboards (Google analytics).

Below are the other things you need to know about digital marketing:

E-commerce Marketing

Lead Management

Mobile App-Installs Promotions

Mobile Marketing

PR/Sponsored post to top media sites

Content marketing

Video

Display Ads

Measurement and Reporting
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 11:49am On Oct 12
I need to know who is following the thread? (Comment: "I'm following" ) smiley
Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 11:55am On Oct 12
E-commerce Marketing:

E-Commerce is revolutionizing the way we trade in Africa. Here, Merchants want to sell products. The conversion goal here is sales and leads generation not mere ‘awareness’. While working in Konga, I’ve developed capacity in this part of digital marketing.

You need to put yourself in customers shoes, predict customers intent and leverage on transactional keywords, like ‘buy iPhone 6’, ‘Tecno r7 price in nigeria’.

Nowadays, we have young guys who are into "Drop shipping-selling other people's product while making profit", eCommerce store and the likes.

You can use Facebook conversion campaign (this campaign is majorly for sales/purchase) to fire your drop shipping and eCommerce platform.
I have consulted for tens of people who make so much in this line, this is an eye opener, you too can start researching this yourself.

Also the Google Search Engine ads work, when someone searches for a keyword related to your product it shows up your product or store


The below Image is for Google eCommerce ads

Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 12:06pm On Oct 12
Here is the Facebook Conversion Ads using the Ads Manager (facebook.com/adsmanager)

Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 12:14pm On Oct 12
Lead Management

Leads means contact details of those who show interest in your business.

Lead management is simply a way of generating, following up and converting leads to meeting your conversion goals. Your conversion goals could be sales (if you have an online store), time spent on your web (if you have a blog site), or how many other sites your visitors visit and so on.

Leads are your prospective customers, details like- emails, names, phone numbers, addresses etc will be gathered and used to follow-up.

You might need a landing page or website to get your prospect leads, you can even leverage on Nairaland, even your Social media pages- Instagram, Facebook, LinkedIn etc

Note

Not all leads will lead to conversion. Some might not have the buying capacity yet, yes they might be interested or not confident yet in your brand. You might need to nurture them at first, by sending tips, sharing your testimonials and past events to them.

You might even want to give them offers like free products, 20% discount or free delivery just to on-board them as first time buyers.

Top Leads landing page platforms are: Clickfunnel, Unbounce some of these platform might be expensive if your are still struggling with your business process.

You can make use of some free plugins on WordPress, Email platform, or your Social media page or Your Website to get leads
Re: Introduction To Digital Marketing 101- A Step By Step Guide by CONNYX: 3:23pm On Oct 12
I'm sure you know this already.

Fiverr is stale. Upwork is too competitive. Other platforms are even harder to join. If you are just starting out or about to start monetizing your skills or services, now is the perfect time to know what’s going to separate you from the crowd. Are you a student, graduate or anything in between? This class is for you!

Outline Of The Class

How to search for clients on google
How to meet and win clients on LinkedIn (free &paid)
How to use Upwork to find clients and take them offline.
Software you need for finding clients (free & paid)
Funnels you need
Proposal samples
Converting headlines
Onboarding clients
How to accept payments from clients
Bonus Video & PDF


PS: You don't need to have any skills to attend this class. There's going to be a bonus introductory class for newbies.


FAQ

What is Fiverr/Upwork?

They are online marketplaces where you can create a portfolio for your skills and get paid. However, more and more people are using the platform. And there's too much competition.

For more information, Call/WhatsApp 0 8 1 6 8 3 1 9 3 5 1

Re: Introduction To Digital Marketing 101- A Step By Step Guide by gbengalite(m): 3:29pm On Oct 12
Thanks for the information, however, you just derailed this thread
Re: Introduction To Digital Marketing 101- A Step By Step Guide by Henrique99: 3:58pm On Oct 12
I'm following

1 Like

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