For any new businesses, it is important to have a presence online. One of the first steps in your marketing of your company should be setting up a website. The website could be your first contact point with your customer. Therefore, it should be of high quality and appeal to the masses. Here are 5 essential things that your website should contain to best reach out to potential and existing customers.


1. An Easy-to-understand tagline

First step to any marketing strategy is to have a positioning statement. That can come in the form of a tagline. A website should compliment your overall brand strategy, supporting clear ideas you’ve identified as the primary message of your brand. So come up with a tagline for your brand and make sure its easy to understand. That’s the first thing you will need on your website.

2. Find a good website developer


Creating a website is easy. There are many tools and guides for you to help you to create your own webpage all by yourself. However, creating a good and reliable website requires skill and expertise. It would be wise if owners source for a skilled web developer who have a good portfolio and experience in developing websites. They can better serve to your personal needs and requests. To find such web developers conveniently, business owners can visit third party platforms like ThunderQuote.

3. An obvious call to action

Many websites fail in this aspect, not clearly asking for the sale. You need an explicit and obvious call to action on your website and it should be a request to place an order from your dominant revenue stream. And if your dominant revenue stream requires consultation, it should be a request to make an appointment. This should come in the form of a tangible button on your website, one that stands out explicitly. Use bright colors and ensure it is conveniently placed.

4. Testimonies/ Reviews of your Product or service

The purpose of your website is not for your own company, but it is primarily for current and potential customers. Always have your customer in mind when creating your company’s website. 88% of consumers trust online reviews as much as personal recommendations. Display how your service/product has satisfied your customers prominently to reap the benefits of a good reputation of your company.

5. Categorisation of your product and services

Your list of product and services should be easy on the eye. It should be simple and convenient. Consumers do not like to have as much choice as you think. If you do have a wide array of products and services, break it down and categorise it precisely so that your consumers can find the service they want easily. Create a website that does not overwhelm your customer, but rather, invites your customer with an user friendly experience. Convoluted websites that are hard to navigate could even deter customers from returning to your website!
Get a Website Today!!!
Courtesy: http://emmy-tech.com