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E-commerce: The Key To Reducing Cost And Increasing Sales In 2017 - Business - Nairaland

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E-commerce: The Key To Reducing Cost And Increasing Sales In 2017 by businessMODE(m): 11:14am On Dec 21, 2016
As a business owner, your goals are to improve customer satisfaction, generate sales and maximize profits through your business. To achieve these goals, you have to acquire more customers and reach out to them across various locations. This will entail you spending money on rent, advertisements, marketing, distribution and much more.

However, we all know that quite a number of these expenses have become harder to maintain due to the unfavorable economic environment we find ourselves in. In fact, the Nigerian economy has been ranked 169 out of 181 economies for “ease of doing business” by the World Bank Doing Business 2016 Report.

For this reason, e-commerce serves as a great field to dive into for a business today. There is no denying the impact of how the digital age has transformed the manner in which our business goals can be achieved. According to the We are Social’s Digital in 2016 Report, about 97 million of the Nigerian population (184.6 million) are active internet users.

In a study conducted by Ipsos (a global market research company) Nigeria is Africa’s leading e-commerce nation in terms of potential and existing online shoppers, compared to other African countries (South Africa and Kenya).

These days, buyers are intrigued with the idea of shopping online. They like to view detailed images and videos, check availability and buy items via online and mobile tools. They want to order for their choice of product and receive electronic order confirmations with accurate shipping details on when their order will get to them.

At the Hosting Mogul Web Design Studios, we recognize these trends and have made available innovative products that can help your business achieve that online presence it should have at very little cost.

With an online presence accessed by millions of online users within and outside Nigeria, you are assured of reaching a wide spread of customers.

Web Week is quickly approaching (December 26 - 31) and this is the perfect time to launch changes to your business & boost end of year sales online.

To find out more on our e-commerce plartform, visit our website or contact us.

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