[url]Flip.com.ng[/url] Makes Local and International Books and Comics Available to Mobile Subscribers. First digital library in Africa with airtime billing enabled, making digital distribution and monetization easier for local authors and publishers.

Imagine Concepts Limited (iConcepts), a leading provider of mobile content, marketing and technology solutions, today announced the launch of its innovative service Flip, an e-Library solution to make local books and comics more accessible to the end user and promote the local reading culture.

Flip is an innovative new service that offers mobile data subscribers access to the largest collection of authoritative Nigerian eBook and comic content on all major mobile devices and desktop platforms. It also provides local publishers a platform to effectively distribute and monetize their content whilst combating piracy.

Working with multiple content partners and mobile operators, we’ve created Flip so our customers have quick mobile or desktop access to more local eBooks and comics than any other source, along with the ability to pay their library subscription fees with their mobile airtime.

Flip is a web portal with a browser-based reader, optimised for mobile, making it easy to read and navigate regardless of the mobile device being used. Users can bookmark their comics, save books for reading at a later time, manage their subscriptions, and even publish their own content on the platform. The service is currently active on the Etisalat Nigeria network and will be available across other mobile operators in the coming months. Visit www.flip.com.ng today to try out the service.