Everybody knows the fundamental rules of interviews: you need to sell yourself as a brand and give yourself the edge over competitors.

Research the company, get a good night’s sleep, turn up early, make good eye contact and never underestimate the importance of presenting yourself well from top to toe.
These are unwritten rules that every jobseeker should not only practice, but know off by heart.

There isn’t a science behind the perfect interview. Indeed there are many factors – how you performed; what frame of mind the interviewer was in; whether your research was up to scratch. Preparation is the key to success. Research the company, but also find out who is interviewing you, as this is just as important. Learn their name, occupation and influence on the business – ask the recruitment consultant, consult the corporate website, look up the prospective employer on LinkedIn. By addressing the person correctly and understanding their background, you’ll appear professional and may be provided with an insight into what they’re looking for from you.....

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