I want you to know that 80% of impressions about products and services come from just 16.2% of people online.
That means there are about 11 million influencers out there.
Between them, collectively, through their tweets, updates, posts, and comments, they generate approximately 205 billion impressions about products and services each and every year.
Who are these people?
According to a Q4, 2014 study by Forrester Research, half are male and half are female.
73% of them are mobile Internet users.
Their average age is about 35.
But, here is the interesting part.
These aren’t people with tens of thousands or even millions of followers, friends, and connections. On average, they have a total of just 500 followers, friends, and connections, combined.
In other words, someone with 200 followers on Twitter, 350 followers on instagram, 300 friends on Facebook, and 37 connections on LinkedIn is classified as an influencer.
Perhaps you are one yourself.
The implication here is that social media marketers have huge access to influencers. If you are creating a social marketing plan, you don’t have to seek out the huge influencers, with hundreds of thousands of connections.
You simply need to reach out to a large number of people who have 537 connections or more.
Again, this turns things on their heads a little.
We expect that big numbers somehow equate to influence. But, that isn’t the case.
This is why smaller companies — and individuals — can make good use of social media. You don’t need the monster gurus on your side. You just need to attract a tribe of modest influencers.
These researchers went on to discover that influencers with much smaller followings were far more likely to exert influence, by sharing information their followers were more likely to value and then share

The bottom line is, influence within social media is about authority and value, and not about numbers.
GET ACCESS TO MY FREE REPORT "HOT-33 Secrets that will put money in your pocket Today"
HERE>>>>
[http://expert9ja..com.ng/p/blog-page.html][/url]