Google has updated its adsense platform by introducing what it called the new Adsense Native ads. It is a suite of ad formats brought to you to provide a great user experience for visitors. This notice was posted by Adsense Product Manager, Violetta Kalathaki.

The new AdSense Native ads are in three categories:
In-feed,
In-article,
Matched content.

According to google, all the three can be applied at once or seperately. Google says they are actually designed for the below reasons:

1. A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors

http://www.tellforceblog.com/2017/07/google-introduce-adsense-native-ads.html

Organic growth and eventual exit vs steady ad revenue. Which is the best advisable?

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