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5 Grievous Mistakes People Often Make When Shopping Online - Business - Nairaland

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5 Grievous Mistakes People Often Make When Shopping Online by Dexterous1(m): 3:25pm On Jul 22, 2017
Do you feel that you spend too much on your shopping trips and that you always buy more things than planned every time?

Do you find yourself sometimes buying the things which you actually don’t need and end up regretting your actions?

If your answer is yes, then you don’t understand the psychology of buying and that’s why you’re committing some shopping mistakes.

But before I delve into these mistakes, let me explain some key influences on your shopping behaviour.

Factors Which Trigger Your Buying Activities
There are certain factors that trigger buying actions and which most frequently results in bigger purchases.

While many of these elements influence shoppers’ behaviours, some of these elements could produce more direct responses which the little impact on their thinking, feeling and body comfort.

The factors I’m talking about are scent, music; and lighting. You’d notice that most of the big supermarkets employ these 3 things to get you to feel relaxed and buy from them.

For online stores, it is the graphic display of products, mouth-watering offers or discounts, and the visible display of products.

If you’re used to buying from any online market place, you’d immediately notice these 3 key elements when you land on their sites.

When you visit an online store, what do you notice? You notice flawless images of new products in the market at mouth-watering prices and the sense of emotion is triggered especially if the offer lasts for a limited period.

Before you know it, you’d have clicked on the product to see the full description with the intention of buying. In this case, the desire to buy is influenced by the beautiful features you’ve seen.

All these factors, when used in a particular way, can influence your shopping behaviour even if you don’t notice.

Shopping Mistakes to Avoid

Here are the 5 grievous shopping mistakes which if avoided will make you spend within your budget. Avoiding these mistakes every time you buy online will eventually make you a smart buyer.

1. Impulsive Buying

Impulsive buying is when a customer purchases goods from an online store without planning to do so initially. According to Brandongaille, over 90% of people who shop today make occasional impulse purchases that they didn’t intend to buy initially.

To get the full details, please follow this link: http://www.smartbuynaija.com

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