Growth marketing conversations always have a lot of talk about tactics. Specific “hacks” to cut corners to try to get results faster.

Step 1: The Fundamental Foundation

You gotta know your customers.

What are their pains?
Desires?
What conversations are they having with friends and colleagues?
What questions are they asking, what help are they looking for?
That’s how you build a connection with them. By joining the conversation that they’re already having, and answering the questions and problems that they have in front of them.
Then you need Message-Market Match. And for the sake of brevity, I’ll tie that to offer-market match.
You need to position your messaging and offers so that they resonate with your target audience, get them interested, and get them taking action.
Without that message-market match, you can’t get anywhere.



Step 2: Building your system

Growth marketing is about understanding that you can’t propose to a stranger in a bar and expect them to say yes.
And if there is someone doing that out there, they probably have a pretty low conversion rate.
You need to understand that to turn strangers into customers, it’s going to happen over a series of steps and sequences. And you need to control that sequence strategically, as best you can.



Source: https://blog.houseofjethro.com/2017/07/24/event-vendors-3-growth-marketing-tips-for-event-startups/

Nice piece!!!

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