The potential of social media marketing to grow businesses is endless. As you most likely know, social media has become an amazing platform for people when it comes to having quality connections whether it’s with longtime friends or family member. Besides close personal relationships, you can also build amazing new business relationships on social media.

Social media is a powerful place to market, more than ever before. Many businesses and brands are already using social media marketing strategy. But according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. Here are 4 major benefits of social media marketing.

RELATIONSHIP BUILDING

Social media is the big platform where many are building relationships — making casual friends, business related connections. Also, many are meeting their spouses via these platforms. Many marketers, business people, sales reps, are taking advantage of social media to meet potential clients.

PERSONAL BRANDING

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about individuals, groups, or organizations. Personal branding often involves the application of one’s name to various products. Social media marketing helps you to brand yourself personally, professionally and substantially. There’s almost no limit to how much you can strengthen your social media presence if only you know the right tools to apply. It is almost inexpensive. Personal branding plays an incredibly significant role in social media marketing.

CONTENT CREATION MARKETING

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs posts, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. And social media forms an integral part of content marketing. As content creators, we should make the best use of our social media presence to maximize the valuable and quality of contents produced.

INCREASES SALES

There’s vast increase in sales by using social media to get targeted customers for your products and/or services. Hence the name, social media marketing. and not simply social media public relations. The ability to target particular audiences is one of the greatest benefits of social media marketing. Social networks know a lot about consumer interests so even though there are hundreds of millions of fans, marketers can accurately target the right people with the right message. On Facebook, you can set up a Facebook store with apps like Ecwid or Beetailer. On Twitter, marketers using Amazon.com pages allow Twitter users to add products to their Amazon checkout straight from their Twitter feed.

Source>> http://www.youngleadersarena.com/small-business/social-media-marketing/