Nigeria is the focal point for a significant amount of e-commerce growth in Africa. The country’s three main online retailers— Jumia, Jiji and Konga—serve a mass-market clientele across the region. And the country is in pole position to take advantage of e-commerce potential, on the basis of its high business environment opportunity potential.
This was based on the white paper report titled How technology is driving retail in Africa by The Economist Intelligence Unit, the research and analysis division of The Economist Group, the sister company to The Economist newspaper.

In this white paper, find out how technology is shaping retail markets in Africa, through rising smartphone penetration, the use of mobile broadband and network coverage on the continent. What does the future look like for these fast-growing retail markets, and which obstacles remain?



Read more https://barometerng.com/nigeria-leads-african-e-commerce-market-technology-drives-retail/