Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in. In this blog post, we’ll teach you all about CRO — what it achieves, why you should do it, and how your team can execute it. We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you.

What Is Conversion Rate Optimization (CRO)?

Many websites are designed to convert website visitors into customers. These conversions occur all over the website — on the homepage, pricing page, blog, and landing pages — and all of these can be optimized for a higher number of conversions. The process of optimizing those conversions is exactly what CRO entails. CRO is a huge, often untapped opportunity for marketing teams, and you might be surprised by the oversized impact you could deliver by fine-tuning your website for conversions.

When Is Conversation Rate Optimization (CRO) Right for Your Business?

Once your sales and marketing engine attracts website visitors who consistently convert into leads for your sales team, you should start thinking about CRO.


Read full blog post at; https://www.todhost.com/blog/digital-marketing-seo/180-a-guide-to-conversion-rate-optimization

Conversion Optimization Training

Conversion Optimization is defined as increasing the percentage of visitors who actually make a purchase from a website, also Conversion Optimization as the process of helping your customers complete their goals through small, incremental changes to your website. Whether your business goals are to generate more leads, get more inbound calls, or make more sales, the process of continuous improvement can help you get there, one small step at a time.

Engaging with personas and understanding what your customers are expecting from your website is the key to presenting them with information they need to make a decision. If you understand the information they’re looking for, you can provide this information in the way they want to see it. This goes a long way in convincing them to make a purchase. The four personas we will cover in this module provide a strong basis for defining and empathizing with your customers. Understanding how various users absorb information can help you improve how you present this information. Then you can develop a roadmap for moving each of these personas through their buying process all the way to conversion.

https://corporateshepherds.com/course/conversion-optimization-training/

Contact Information
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