Hugh Hefner, founder of iconic Playboy Magazine and who popularized nudity in American media died Wednesday, his magazine announced. He was 91 years old.

Hefner died of natural causes in his Playboy Mansion in Beverly Hills, a statement from Playboy Enterprises said.

Hefner in 1953 founded a trailblazing brand that helped usher in the 20th century’s shifting attitude towards sexuality.

The consummate playboy outlived both the sexual revolution he fought for but also some of the famous buxom pin-ups to grace his groundbreaking magazine’s center-fold.

A self-proclaimed master of marketing, Hefner skill for self-promotion made it impossible to untangle his image from his empire

Read more: https://www.amore.ng/hugh-hefner-founder-iconic-playboy-magazine-dead/