Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / NewStats: 3,194,205 members, 7,953,763 topics. Date: Friday, 20 September 2024 at 04:40 AM |
Nairaland Forum / Nairaland / General / Business / MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking (10021 Views)
FCCPC Warns Coca-cola Over ‘misleading’ Products Labelling, ‘unfair’ Marketing T / Gtbank Emerges Nigeria’s 2017 Bank Of The Year / 30 Richest Men In Nigeria 2017 [updated] Number 5 Will Leave You Shouting (2) (3) (4)
MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Nobody: 10:00am On Oct 26, 2017 |
Telecommunication provider, MTN has, once again, led the 2017 Top 50 Brands Nigeria for its innovation, Corporate Social Responsibility (CSR), online engagement, National spread, and Brand popularity. The brand is followed by Dangote Group, Coca-Cola, GTBank, among others in the ranking. The Chief Executive Officer (CEO), Top 50 Brands Nigeria, Taiwo Oluboyede, at the unveiling of this year’s edition in Lagos said the brands presented are those that have weathered the storm of recession, achieved remarkable growth, with better understanding of the market, worked towards meeting the expectations of discerning consumers, delivering on their promises and many gaining equity even in difficult times. “To achieve the 50 top brands in Nigeria, we use the Brand Strength Measurement (BSM), a specially designed model that takes basic qualitative elements to determine brand valuation and strength. The model checks consumer’s knowledge of a brand using the top on the mind survey. It’s largely observed that consumers were able to recall brands they relate with often, whose product/services they also use”. he explained. Speaking further on the factors considered for the ranking, Oluboyede explained that each brand was weighed based on its popularity; category leadership which is based on brands positioning in its industry; innovation; quality element, which means an approval or endorsement from industrial and regulatory agencies or players stating that the goods or services are of good quality; online engagement; national spread and CSR activities. According to the report released by the organisers, “MTN Nigeria retains its top position again; this telecoms giant emerged as the most valuable in the annual rating with 80.4 point, a 7.1% reduction from the record 86.1% last year. “Dangote Industries had a record jump among the top 10 brands, jumping 5 places to occupy the 2nd position and the most valuable Nigerian brand for 2017”, it reads. The report further states that 50% of the top brands are home grown. According to it, “25 of the 50 top brands for 2017 are home grown; this is the highest we have had since 2013. This shows an improvement in performance among home grown brands, particularly in the midst of a troubling recession which the country just got out from. Many of these brands have even spread to other African countries and beyond; such brands include Dangote Industries, GTBank, Channels Television and Shoprite”. Looking at it from industry categorization perspective, Consumer Goods is led by Dufil Prima, producers of Indomie Noodles on the number 8 spot, followed by Nestle on number 9, Unilever on number 11, Friesland Campina WAMCO on number 26, Cadbury on number 31, P&G on number 32, Promasidor on number 40 and PZ on number 46. The banking & financial services category is led by GTBank at number 4, immediately followed by First Bank at number 5 and Zenith Bank at number 6. UBA is ranked number 12, Access Bank number 14, Union Bank number 23, Diamond Bank number 27, Heritage Bank number 30, Axa-Mansard number 37, and Stanbic IBTC number 45. For Food & Beverages, Coca-Cola led the ranking chart at number 3, followed by Guinness on number 13, Chi Limited at number 15, Nigerian Breweries number at 17, Seven Up at number 21, and Golden Penny (Flour Mills) at number 29. Dangote Group at number 2 spot led the Conglomerates brands in the country while UACN at number 36 emerged second in that category, while BUA Group, Coscharis, Dana and Honneywell at numbers 41, 43, 47, and 48, respectively followed suit. The Oil and Gas has six entries led by Total which occupies number 25, followed by Shell at number 35, 11Plc at number 39, Oando at number 42, Forte Oil at number 49 and Conoil at number 50. Media had Multichoice on number 18 as the leader in that space, followed by Punch on number 19, Channels TV on number 20, and DAAR Communications Plc on number 44. In the Telecoms space, MTN led the table at number 1 followed by Glo on number 7, Airtel on number 10 and 9Mobile on number 34. Shoprite emerged the only brand in the Retail category at number 28. Same was for, Olam on number 38 under the Agriculture category, Toyota Nigeria at number 16 under the automobile category and Samsung on number 22 as the only Electronics brand on the table. At number 24, Julius Berger led the Building & Construction Category while Lafarge Africa Plc emerged second at number 33. SOURCE: https://brandspurng.com/mtn-dangote-coca-cola-lead-top-50-brands-nigeria-2017-ranking/ 1 Like
|
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by richeeyo(m): 10:03am On Oct 26, 2017 |
MTN - Cheaters Coke- legal poison Dangote - looters share holdings 10 Likes |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Nobody: 7:09am On Oct 27, 2017 |
The man below got something to say, give him the mic |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by VoltageDivida(m): 7:35am On Oct 27, 2017 |
This ranking will only make sense to me if the give me a job. Btw, Since my school has refused to mobilize me for service, I am looking for any job (preferably engineering inclined) in either Port Harcourt, kaduna, Calabar or Abuja. Please help a brother overcome idleness by linking me up. Thanks 1 Like |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by abbaapple: 7:35am On Oct 27, 2017 |
Is this news |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Tension532: 7:37am On Oct 27, 2017 |
...... |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by UDOKABESTLUV(m): 7:37am On Oct 27, 2017 |
Check my new signature via http://www..com |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Ibrahim9090: 7:38am On Oct 27, 2017 |
MTN stealing from Nigerians.. MTN charge us for using share and sell.. Rubbing Nigerians |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by chuckskaycee: 7:38am On Oct 27, 2017 |
Next please |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by mastercee(m): 7:39am On Oct 27, 2017 |
Where is Tecno |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Habiodunz(m): 7:39am On Oct 27, 2017 |
So will Mtn give free data for the position Shior |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Flintstone06(m): 7:40am On Oct 27, 2017 |
WE WILL NOT TAKE IT!!! WHERE IS 3CHUB AND YUDALA ON THE RETAIL CATEGORY?? NOTE EVEN JUMIA!!! OJORO! 5 Likes
|
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Albert0011(m): 7:43am On Oct 27, 2017 |
Empty hen every where u go..they are truly representing their slogan 1 Like |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Nuelonyi: 7:43am On Oct 27, 2017 |
Who their ranking epp |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Nigeman: 7:49am On Oct 27, 2017 |
PZ Cussons and Unilever, great brands 1 Like |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by DopeBoss(m): 7:51am On Oct 27, 2017 |
Nuelonyi:It helped boost the company name, the right question shld be, Who ur comment help 1 Like |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by ojonugwap(m): 7:52am On Oct 27, 2017 |
MTN rub Peter to pay pual 1 Like |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by wildchild02: 8:02am On Oct 27, 2017 |
No doubt actually Check my signature to order your football jerseys and get it customized FREE OF CHARGE! |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by Akosbaba(m): 8:03am On Oct 27, 2017 |
Unilever....still strong after all these years 1 Like |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by haconjy(m): 8:06am On Oct 27, 2017 |
fjjjvh |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by michaelisaiah: 8:09am On Oct 27, 2017 |
Why won't mtn reach that position when its robbing they are robbing us our airtime |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by asawanathegreat(m): 8:15am On Oct 27, 2017 |
Mtn Wayo people wey thief people credit online 1 Like |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by mrvitalis(m): 8:20am On Oct 27, 2017 |
Mtn more valuable brand than dangote ? This people are sick |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by naijamafioso: 8:26am On Oct 27, 2017 |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by CallofDuty(m): 8:32am On Oct 27, 2017 |
OLAM...#Transcending #Boundaries |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by DONADAMS(m): 9:15am On Oct 27, 2017 |
hmmmmm..why won't Mtn be number..when they are ripping us of our hard earned money...that's how they'll be deducting #50 anytime I have more than #50 on my line...useless people...
|
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by samsobo24(m): 9:22am On Oct 27, 2017 |
Why is Tvc not there among the media. As for AIT,they are not living up to expectations in almost every spheres. 1 Like |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by INTEGRITYA1(m): 10:19am On Oct 27, 2017 |
Fantastic. |
Re: MTN, Dangote, Coca-Cola Lead Top 50 Brands Nigeria 2017 Ranking by TrillionBrains(m): 11:06am On Oct 27, 2017 |
These guys don't tend to step down from that lofty position any day from today. Dangote complaining of lack of progress with his "Proposed COmpany in Progress" while men are dying of hunger in their country. Same, I will just continue visiting Trillionclues maybe one day "Ah go blow" pass them *WINKS* |
(1) (Reply)
Anglican Bishops Kick Against Proposed Islamic Bank / Need Urgent Information On Setting Up Cooking Gas Mini-plant / The Sun Award: High Chief Dr. Christopher Ndubuisi Emerges Investor of the Year
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 25 |