One major reason that may be hindering your sales growth is this, "You're into many things at a time."

When I advice some of my clients to cut on the number of services they sell to customers, they get annoyed. But that doesn't call for anger. It's the simple truth.

Buyers find it hard to make a choice when presented with a lot of choices.

Remember those days in the university when you had to attend up to eight lectures concurrently in a day?

What was your immediate retention level for all those classes you attended?

Let me guess. You felt overwhelmed with information that you were unable to immediately remember 50% or more of the contents.

You were only able to internalize those lectures after you've devoted time to reading the lecture notes one after another. True?

This is the same for your customers.

A research by Sheena Iyenger on consumer behaviour found that if buyers are bombarded with too many choices they won't choose at all.

Participants in her research were at different times presented with 2 sets of table containing 6 and 24 jams respectively.

40% of people stopped by the the table with 6 jams on them, while 60% stopped at the table containing 24 jams.

30% bought from the tables with 6 jams on them, while a meagre 3% purchased from the table of 24 jams.

These buyers loved the more choices option, but froze when it was time to buy, because they were confused on which was best for them.

They were overwhelmed with alternatives and couldn't make a choice at all.

But this can be remedied. The solutions:

#1. Cut

Less is more.

Cut on the number of offering choices you're presenting the public.

You can separate them from each other and sell each differently.

Instead of selling health-care, food, real estate lumped together; create different brands for each and sell.

#2. Categorize

Dr. Iyenger suggests, categorizing your offerings into niche related offers. This helps the buyer easily choose what to buy without being overloaded with unsorted information.

Share your thoughts.