CONDUCTING field interviews can be tricky. There is the constant need to balance different variables and factors, some of them completely out of your control. While you may have some measure of control over your reactions to outcomes on the field, you may be completely helpless when the weather decides to ‘play a fast one’, or an interviewee suddenly becomes uncooperative. But you need not panic. Follow these ‘field-tested’ tips on conducting field interviews and enjoy the great returns.

• Thoroughly research your subjects and locations. Do not compromise the need to research your subjects and locations. Get as much briefing as possible on your subjects and locations. What are the cultural and religious sensibilities of your subjects? Are your subjects averse to some colours, slangs, postures, smell and other intangibles? You need to be aware of these. Does the location require special clothing? Do you need to use a veil, or not use a cap? In the event that you need power, does the location provide that opportunity? If not, what is the contingency plan?
• Study and understand the questions you would ask during the interview. You may need to explain the questions to your respondent. It is not considered professional to read out every question you ask the interviewee. And be on top your game to ask follow-up questions that may not be in your original questionnaire, but do not deviate from the core of your questions.
• Ensure that your equipment is ‘ready to go’. Do not forget to get a backup equipment plan should your equipment fail. Technical equipment are notorious for failing in the field. To compound the situation, you may not have a readily available backup outlet once you hit the field. You may be in some distant location that contributes to this dilemma. So, be prepared, like the Boys Scout would say.

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