As consumers spend more time using the internet and less time with several other channels – advertisers are left with no choice than to follow this trend. The ads have to be exactly where the eyeballs are to be efficient. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. This is the obvious reason that digital marketing experts are sought after all over the world right now and the demand will only be on auto-pilot in the nearest future.

If you have a marketing background and want to become a digital marketing expert; you may be wondering which is the best way to go about it. Truth be told – there are several courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs.

There are even MBA programs with specialization in digital marketing such as this one: NYU Stern MBA Digital Marketing. There are certification exams such as HubSpot Inbound Marketing certification program and Google Adwords certification. Here is the golden question: Does paying huge to attend all these courses and getting all the certificates make you a digital marketing expert? The answer for me? A big NO. It may help you learn the fundamentals and even some advanced concepts in digital marketing but it does not make you career ready for a position like Digital Marketing Manager or starting your own digital marketing agency. Digital marketing expertise only comes with digital marketing experience.

The best way to become a digital marketing expert is to start practicing digital marketing, and the best time? today! The fascinating thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying some concepts in your own small projects here and there. Here are the things you can do right away:

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