hi peeps!
i noticed something very odd with most paytv providers like dstv, hitv, etc. their advert placements and interruptions of programs seems to be growing by the day. i used to think these companies derive their revenue from monthly subscriptions and hence their subscribers are entitled to uninterupted programming. but the reverse seems to be the case.
if paying subscribers are subjected to the same harrowing adverts as fta viewers, then what is the benefit of a paytv station over those that are 100% advert supported?
anybody has any clue?

dis is africa,nothin gets done right!

GeorgeD1: hi peeps!
i noticed something very odd with most paytv providers like dstv, hitv, etc. their advert placements and interruptions of programs seems to be growing by the day. i used to think these companies derive their revenue from monthly subscriptions and hence their subscribers are entitled to uninterupted programming. but the reverse seems to be the case.
if paying subscribers are subjected to the same harrowing adverts as fta viewers, then what is the benefit of a paytv station over those that are 100% advert supported?
anybody has any clue?

Are you for real?? Do you honestly expect those cable channels to run on your subscriptions alone?? Listen, most of the TV shows you have come to love and yearn for are privately funded by the same companies that interrupts every 10-20 mins of cable programming with their various adverts. Pay cable was invented to sell products (You can look this up on Wikipedia). That's just the way it is. Live with it.

It may offer better viewing experience with minimal censoring but basically at the end of the day, PayTv more or less run on the revenues generated from marketing the products of their cosponsors.

If you want an uninterrupted viewing experience, then go rent a movie or something.