Speed optimization makes running an e-commerce store simpler and ensures good results in terms of higher conversions and revenues as well as better reputation in the long run.With the importance of site-performance is well-emphasized now, it is crucial to look for effective Magento speed optimization measures to ensure that the issue is resolved for the merchants.Read more... http://www.magentous.com/blog/faster-website-loading-speed-translates-e-commerce-success/