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Optimizing Your Website For Online Business Success (part 2) / SEO Basics For Small Businesses / SEO Basics -the First Steps To Higher Rankings In Search Engines (2) (3) (4)

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SEO Basics: 6 Essentials When Optimizing Your Site by blackfridays: 11:16am On Dec 03, 2017
What is SEO, Exactly?

The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:

Create a great, seamless user experience.
Communicate to the search engines your intentions so they can recommend your website for relevant searches.
1. Your Website is Like a Cake

think-of-your-site-like-a-cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

theyre-both-cakes-right

2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
Performance: How fast is your site and does it work properly?
Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
3. What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage, so if you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself in the long run. Items the search engines don’t want are:

Keyword Stuffing: Overuse of keywords on your pages.
Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong.
4. Know Your Business Model

While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Some questions you need to ask yourself are:

What defines a conversion for you?
Are you selling eyeballs (impressions) or what people click on?
What are your goals?
Do you know your assets and liabilities?


5. Don’t Forget to Optimize for Multi-Channels

multichannel-optimization

Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:

Facebook
Twitter
LinkedIn
Email
Offline, such as radio and TV ads
Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.

6. Be Consistent With Domain Names

Domain naming is so important to your overall foundation, so as a best practice you’re better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Some other best practices with domain names are:

Consistent Domains: If you type in www.example.com, but then your type in just example.com and the “www” does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn’t effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com.
Keep it Old School: Old domains are better than new ones, but if you’re buying an old domain, make sure that the previous owner didn’t do anything shady to cause the domain to get penalized.
Keywords in URL: Having keywords you’re trying to rank for in your domain will only help your overall efforts.

3 Likes 1 Share

Re: SEO Basics: 6 Essentials When Optimizing Your Site by Felixalex(m): 6:52am On Dec 04, 2017
Nice.... Quite informative!

I'm trying to maintain maturity by not mentioning some 3 alphabets like that cheesy wink
Re: SEO Basics: 6 Essentials When Optimizing Your Site by Webman007: 7:04am On Dec 04, 2017
Love point Number 5........

1 Like

Re: SEO Basics: 6 Essentials When Optimizing Your Site by taiye4real2: 7:07am On Dec 04, 2017
<a href="http://uniprojects.com.ng">nice post keep it up</a>
Re: SEO Basics: 6 Essentials When Optimizing Your Site by taiye4real2: 7:08am On Dec 04, 2017
Re: SEO Basics: 6 Essentials When Optimizing Your Site by RapportNaija(m): 7:23am On Dec 04, 2017
I like how Mods keep Bloggers updated on here too!

See SEE BENEFITS OF INVESTING IN SEO
Re: SEO Basics: 6 Essentials When Optimizing Your Site by uzowulu8(m): 7:47am On Dec 04, 2017
Fp...
Re: SEO Basics: 6 Essentials When Optimizing Your Site by Silvermoney: 7:56am On Dec 04, 2017
Keyword stuffing is quite confusing.
Re: SEO Basics: 6 Essentials When Optimizing Your Site by zeanslim(m): 8:26am On Dec 04, 2017
nice, check out www.trendytechbuzz.com
Re: SEO Basics: 6 Essentials When Optimizing Your Site by marooh: 8:28am On Dec 04, 2017
Make ur website faster
Re: SEO Basics: 6 Essentials When Optimizing Your Site by jchima14: 8:49am On Dec 04, 2017
Nice info, But Search Engine Optimization In Nigeria is highly underated
Re: SEO Basics: 6 Essentials When Optimizing Your Site by WmECazares: 8:54am On Dec 04, 2017
Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.
Re: SEO Basics: 6 Essentials When Optimizing Your Site by adeoba2008(m): 9:27am On Dec 04, 2017
Nice post. From my own experience with www.crmnigeria.com , you should always avoid broken links. If you are on Wordpress, one tool that you need to install is Broken link checke. Apart from the Meta description and keywords, if you are not doing something about 404 errors, you can never be on the first page.

Another thing that you need to do is to submit your blog to search engines. It does magic. Use the comment box on my blog and let me guide you on how to take your blog to the first page. I am ready to help you avoid some of the mistakes I made as a Blogger for free.
Re: SEO Basics: 6 Essentials When Optimizing Your Site by JaniceJAlden: 9:39am On Dec 04, 2017
Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.
Re: SEO Basics: 6 Essentials When Optimizing Your Site by JaniceJAlden: 9:40am On Dec 04, 2017
Nice info, But Search Engine Optimization In Nigeria is highly underated
Re: SEO Basics: 6 Essentials When Optimizing Your Site by JaniceJAlden: 9:46am On Dec 04, 2017
Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.
Re: SEO Basics: 6 Essentials When Optimizing Your Site by Sapiosexuality(m): 9:59am On Dec 04, 2017
Okay.
www.mortalpoet.com has these things. winkOkay.
Re: SEO Basics: 6 Essentials When Optimizing Your Site by enny66(m): 10:31am On Dec 04, 2017
I need a web guy that can optimize my web for me.....contact me through whatsapp (08030466015)
Re: SEO Basics: 6 Essentials When Optimizing Your Site by backdesk: 10:49am On Dec 04, 2017
My suggestion is this,
1. Never run SEO without having your major competitors in mind- remember, your aim is to outrank them.
2. Know your keywords before building your website.
3. Run your SEO separately on each page.
4. Note these areas:
a. Title
b. Meta
c. Headings
d. Alt
5. After building your website and running your first SEO, consult available analytics tools (ex. gtmetrix) to note and correct possible errors.

These tips and more have helped place our Agency (Backdesk Innovative Solutions) on the top spot of Search Engines (Google, Bing Yahoo) with keywords like:
i. best web design agency in abuja
ii. best digital marketing agency in abuja
iii. conceirge for diaspora
iv. best social media marketing agency in abuja
v. best email marketing agency in abuja
vi. best graphic design agency in abuja

and lots more with our target market being Abuja.

1 Like

Re: SEO Basics: 6 Essentials When Optimizing Your Site by IamShiningStar(f): 2:21pm On Dec 04, 2017
good tip! thanks.
Re: SEO Basics: 6 Essentials When Optimizing Your Site by Favourkings: 9:27am On Dec 05, 2017
here is my top five SEO tips.

1. Keywords in URL.
2.Make use of Meta description
3. Guest posting
4. Use h2 tags always
5. create a social presense.

You can go ahead and hire me in order to rank on google. Visit Seo expert Nigeria for more info
Re: SEO Basics: 6 Essentials When Optimizing Your Site by Dmayor7(m): 3:28pm On Dec 05, 2017
Felixalex:
Nice.... Quite informative!

I'm trying to maintain maturity by not mentioning some 3 alphabets like that cheesy wink

Abeg say it loud...

I love You!!!!
Re: SEO Basics: 6 Essentials When Optimizing Your Site by DianaSanderson4: 8:56am On Oct 10, 2020
I think this is great information, thank you for sharing. If you have a website and want to get a lot of clients, then SEO is a great way to do it. If you've read the post and these comments, then you've already understood that SEO is the process of optimizing your online content so that a search engine shows it as a top result for searches of a certain keyword. And if you want to learn more about it, I recommend that you watch Neil Patel's videos, he is an expert in this field. As for me, I realized that the main thing is to find a reliable company that you can trust with your website. For example, I work with these guys https://buyfiverrseo.com/ and I think they know their job very well.

1 Like

Re: SEO Basics: 6 Essentials When Optimizing Your Site by AdamRichell: 2:25pm On Mar 07, 2021
The rank of your website is really very important when it comes to the development of this address
Re: SEO Basics: 6 Essentials When Optimizing Your Site by davidblack007(m): 8:57am On Mar 09, 2021
In fact, it is a great tool to increase the rank of your website and increase the rank. I often use this because now the place in the market is important, and that is why I consider it necessary to contact such companies, for example, WebsiteStrategies, which are always useful in such situations. I think that this digital analysis is the future, because a lot of things went online after the quarantine, sales increased, and this only lured potential buyers to the product, company or service. This is definitely an important part of web life
Re: SEO Basics: 6 Essentials When Optimizing Your Site by anderssa(m): 4:18pm On Jun 05, 2021
Hi folks. For a site to get into search, it needs to go through three stages: crawling, indexing, and ranking. There are search robots or crawlers that check sites: the content of their pages, the relevance of information, its reliability, etc. Guys, do you think online casinos use https://seo-casino.com/ SEO casino services? They also have search engine rankings and all that.

1 Like

Re: SEO Basics: 6 Essentials When Optimizing Your Site by AlphaSoul: 10:18pm On Jun 06, 2021
DianaSanderson4:
I think this is great information, thank you for sharing. If you have a website and want to get a lot of clients, then SEO is a great way to do it. If you've read the post and these comments, then you've already understood that SEO is the process of optimizing your online content so that a search engine shows it as a top result for searches of a certain keyword. And if you want to learn more about it, I recommend that you watch Neil Patel's videos, he is an expert in this field. As for me, I realized that the main thing is to find a reliable company that you can trust with your website. For example, I work with these guys https://buyfiverrseo.com/ and I think they know their job very well.
Re: SEO Basics: 6 Essentials When Optimizing Your Site by AlphaSoul: 10:25pm On Jun 06, 2021
blackfridays:
What is SEO, Exactly?

The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:

Create a great, seamless user experience.
Communicate to the search engines your intentions so they can recommend your website for relevant searches.
1. Your Website is Like a Cake

think-of-your-site-like-a-cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

theyre-both-cakes-right

2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
Performance: How fast is your site and does it work properly?
Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
3. What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage, so if you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself in the long run. Items the search engines don’t want are:

Keyword Stuffing: Overuse of keywords on your pages.
Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong.
4. Know Your Business Model

While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Some questions you need to ask yourself are:

What defines a conversion for you?
Are you selling eyeballs (impressions) or what people click on?
What are your goals?
Do you know your assets and liabilities?


5. Don’t Forget to Optimize for Multi-Channels

multichannel-optimization

Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:

Facebook
Twitter
LinkedIn
Email
Offline, such as radio and TV ads
Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.

6. Be Consistent With Domain Names

Domain naming is so important to your overall foundation, so as a best practice you’re better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Some other best practices with domain names are:

Consistent Domains: If you type in www.example.com, but then your type in just example.com and the “www” does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn’t effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com.
Keep it Old School: Old domains are better than new ones, but if you’re buying an old domain, make sure that the previous owner didn’t do anything shady to cause the domain to get penalized.
Keywords in URL: Having keywords you’re trying to rank for in your domain will only help your overall efforts.





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