In today’s Nigerian business world, it is virtually impossible to survive without consistent and focused aggressive marketing. But since marketing agencies both in Nigeria & beyond her shores are not inexpensive, it is very important to choose the right strategy from the start. Extensive research has proven that bulk SMS messaging and its allied forms constitute the most inexpensive form of mobile marketing around the world.

Below are a few aiding reasons as to why Nigerian Businesses are better served integrating Bulk SMS Services and its allied forms into their mobile marketing strategies to promote and push their online and offline presence here in Nigeria.

• Cost efficiency. Have a limited budget for marketing? Well, most business owners are faced with the very same issue. The good news is that you don’t have to spend hundreds of thousands of Naira to reach your customers via their mobile phones when you impose Bulk SMS messaging into your marketing system. On the contrary, it is one of the most affordable ways to advertise your products or service, build a brand name and boost loyalty from your customer base.

• Efficacy. As with most things in this world, what you pay is what you get when it comes to marketing too. This, however, is not the case with Bulk SMS in mobile marketing. Unlike other low cost marketing options such as sending e-mails that virtually have no effect because they are deleted without being even opened, mobile marketing such as sending Bulk SMSes in particular is very effective because over 90 percent of mobile phone owners read every SMS they receive on their phones & have a 57% action rate on those messages received.

• Reach the targeted audience. Every business wants to reach a specific group or shall we say niche of consumers to benefit from their marketing campaigns. And this is why integrating Bulk SMS in mobile marketing is one of the most effective marketing strategies. In order to be able to reach mobile users, you need to have their phone numbers and permission to send them promotion material. As a result, only those who are interested in your products or service will give you their phone number. This form of Mobile marketing thus enables you to reach more potential buyers at a considerably lower cost than other marketing methods such as TV or radio ads, billboards, etc.

• Immediate effect. Most marketing campaigns need time to show results. Mobile marketing on the other hand with Bulk SMS infused into it yields immediate results. Most people don’t only have their mobile phone always with them but they also have the tendency to read their messages as soon as they receive them.

• Establish a relationship with your customers in the long term. The ability to be able to reach your customers at any time and at any place allows you to build a relationship in the long term. By informing them about special deals, sales, new product arrivals, etc., you will make them feel special and appreciated. And a customer who feels they are receiving a special treatment from your company is more likely to respond to your marketing campaigns.

Nigerian businesses would o well not to be left behind in this brand new multi universe of inexpensive and extensive mobile marketing integrated with Bulk SMS. It is a nailed down opportunity to save huge amounts in cost while guaranteeing huge variations in customer response and engagement