Football's world governing body has launched a new drive to encourage local fans to buy the 500,000 unsold tickets for this summer's World Cup.

With two months until the start of the tournament, tickets are still available for every match except the final.

Organisers have admitted the initial reliance on internet sales was not the most "friendly" system for local fans.

"We want to ensure the picture we give to the world is full stadiums," said Fifa secretary-general Jerome Valcke.

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http://news.bbc.co.uk/sport2/hi/football/world_cup_2010/8612734.stm