Cottage culture has reached its peak. It is now possible to find replica shoes of key projects and logos of designers that have emerged and are emerging on the Internet.
It starts with the street label: a Comme des Fuckdown reminiscent of the Comme des Garcons font, or the Will Fry multi-logo bomber and Pretty Real's Broschino series. Slowly, it is filtered to the high end. Spring has Ashish's Tesco satire 14. Then, a series of rugged combinations like Moschino x McDonald's by Jeremy Scott and Moschino x Barbie.
A sensitive theme, these controversial collectibles were born in a legitimate gray area, leaving the recipient's brand unsure of whether or how to act. Like Vetement's DHL logo, borrowing is perfectly legal - companies can use their own logo to charge their brand.
Along the way, the brand captures the Instagram generation's attention, socially influential people love wearing tags, engaging in and mocking fashion.
Into 2019, this trend refused to withdraw. O-Mighty "Adidas" Jumpsuit, Palace Skateboard "Palasonic" Knit, and - most notably - the Vetements DHL replica T-shirt . The latter sold out in a few weeks, despite the steep price, became the darling of street style. (If you're really enthusiastic, you can still buy your own brand of T-shirt at Ssense for $ 220.)
A website called aaatradeplaza.ru takes the entire theme of piracy a step further by creating a meme-esque style of originally copied work. For example, it interprets the sold-out DHL replica T-shirt with the same recognizable colors and fonts but replaces the name of the international mail company with "memes."