Twitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can’t experience all these benefits.

20 ways you can increase your Twitter followers, and take advantage of the many benefits of Twitter. The strategies below all fit into one of the following 4 categories: Tweeting content that’s so enticing and/or informative that it’s likely to be retweeted Following others so they’ll follow you back Tweeting content in a way that it actually gets seen Promoting your Twitter account effectively Twitter has a great paid ads option which is very effective for acquiring followers, but in this article we’ll only consider free options (since the paid one is pretty obvious).

Don’t forget to add your best Twitter tips in the comments at the end of this post!

1. Follow more people. Research shows a correlation between the number of people followed and the number of followers.

2. Use a tool like Hootsuite or SproutSocialto schedule your tweets. Posting regularly will increase your engagement and visibility, thereby increasing your follower count.

3. Use Twiends to find new Twitter users you can connect with. Once you’re listed on the platform, other users with similar interests will also be able to find and follow you.

4. Optimize your Twitter bio. Users who want to find out more about you will inevitably visit your Twitter bio. Make sure it’s professional, complete and that it does a great job of representing you and your business.

5. Use links in your tweets. Tweets with links get more retweets than those without.

6. Use relevant keywords in your bio so you rank in Twitter search. Don’t forget to include your city or region name to attract local users....
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