Marketing is all about talking to people about your product, the interesting part is; there are a million people to talk to every day.

… you know They say “talk is cheap” right so it literally cost to talk to people about what you do.

Marketing can be the spark of life for organizations. Many people, however, misunderstand the fundamentals of marketing.

Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin

Imagine yourself attaining that height you have always dreamt of. It doesn’t come so easy

But here is the good news…

it is achievable. It is very achievable I say it again my friend though require a lot of work.

Despite the difficulties facing these small businesses, some of them are still doing wonderfully well. Their secret is quite simple;

They were able to follow certain marketing strategies that helped them keep their customers and attract new customers.

For you to achieve the marketing strategies I will be sharing in this article, first thing;

….You need to be “marketing-driven”

Being marketing-driven means looking at everything a company does from a customer point of view. Many believe that organizations should be marketing-centric – in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much.

The Proven 17 Powerful Marketing strategies (Best Practice) is essential to the survival of small businesses. For the small businesses to survive the harsh competition presented by the enormous resources at the disposal of the big companies or businesses, they will have to be smart.

How do mean been smart…?

By being smart I mean that they should be able to do some of the things the big shots will not be able to do and achieve the same results.

marketing is arguably an essential part of a business. Unless you are able to get people to know about your products, they will be of little or no value to you.

To attract new customers and keep your old customers, the key is develope proven marketing Strategie that works to enable you to do that.



Follow these marketing strategies we have listed below with proper implementation and consistency, you won yourself a ticket to success….

HERE 17 PROVEN POWERFUL “MARKETING STRATEGIES FOR START-UP” YOU MUST ADAPT TO ATTRACT CUSTOMERS IN NIGERIA AND BEYOND


#NO 1 TAKE YOUR MARKETING AND ADVERTISING EFFORTS ONLINE
The importance of the internet can never be over-emphasized. A lot of people have taken their businesses online in order to survive the market. It is even true that people now use the internet more than they use the traditional media.

More people watch You-tube videos more than they watch the television. On the other hand, more people read online news content more than the read the traditional newspapers and magazines.

What does this tell you….?

It is time to take your business online and advertise it there. It is one of the powerful marketing Strategy in the twenty-first century.

You can advertise on Google, you can do that on Facebook, Twitter, Pinterest, Instagram, and other social media outlets. You can also open a website for your business.

The online opportunities are just endless.

#NO 2 BEGIN A REFERRAL OR REWARD PROGRAM FOR YOUR EXISTING CUSTOMERS
You can start a referral program to fast-track people’s knowledge of your product. This is as a result of the fact that word of the mouth does not come automatically.

You are expected to give enough incentives to your existing customers so that they bring in more customers for you. It is as if you are creating networkers for your company.

The more customers they bring for you the more reward they get. It becomes a win-win situation for you and your customers. They get their rewards and you get your new customers that will ultimately prosper your business.

All you need to do is to give your customers enough reason to market your business for you. If you have listed your supposed powerful marketing Strategies/Ideas and there is no referral or reward strategy, I’m telling you that you have to rewrite it.

What the real deal….?

When it comes to acquiring new customers, the power of referral is an opportunity you shouldn’t blink for a second to grab because…it is a lot easier and effortless for someone (client) who has real-time experience of your business to convince a fellow to buy your product.

#NO.3 WORD-OF-MOUTH WORKS
People naturally like talking and this is even predominant in Africa. You should use it to your advantage.

Word of mouth advertising is probably the oldest form of advertising. It is quite an old school but it still holds its importance today despite the fact the world is dominated by technology.

Satisfy a customer, even without any incentive and they will naturally talk about your product or services. If you are into hair making and hair accessories sales and you take care of a sister well, my brother, my sister, expect the girl to brag about the best stylist in town and expect customer’s influx.

It is like that with virtually everything. You know how we do it here. All you need to do is to wow your customers and expect them to do magic. Satisfied customers are one of the most effective ways to market your products.

If you are going to consider mouth to mouth strategy as one of your powerful marketing ideas in Africa, you are expected to know the levels of customer satisfaction.

There are two levels. In the first instance, you have to sell a product that solves a problem. Your product has to be very great. Secondly, you are expected to treat your customers as kings and queens. Give them great attention and expect them to shout your name from the rooftop.

#NO.4 WORD OF MOUTH VIA INFLUENCERS (CELEBRITIES)
Now your product is great, your customer service is amazing, it is time to reach out to influencers. These could be leaders of industries and top celebrities. They have the heavy following and if they can say a word for you, you are on your way to heaven baby.

It doesn’t come easy though. If you can afford them, it wouldn’t be a big problem.

We assume you cannot afford them. What do you do then? Start following them on social media, patiently engage in conversations with them if you can, like and share their posts and offer free services to them.

All you will need is for them to put up a kind word for you. It really works. It is a blockbuster in the powerful marketing ideas available to small businesses.

#NO.5 GIVE OUT FREE STUFF AND SEE THE WONDERS INVOLVED
Have you ever wondered why many big start-ups begin the free stuff idea? It is because everybody likes free things.

Learn to start with giving free stuff and see what your business becomes. You can use the buy 3 and get 1 freestyle. It attracts customers. You should try it out.

#NO.6 OFFER DISCOUNTS AND DEALS
Just like free stuff, discounts and deals work well too if managed very well. They are another creative and low-cost way to attract new customers fast to your business without necessarily having to spend millions.

It is largely regarded as an opportunity to save money and enjoy great products from the customers. You should exploit it.

Discounts and deals usually have ways of influencing customers to buy more products or services than they initially planned. This is because they love to ‘take the opportunity’ because the same products may not be so cheap tomorrow.

Offering deals and discounts are also regarded as a powerful way to publicize your brand. It is one of the powerful marketing Strategy in Nigeria.

#NO.7 START A CONTEST OR COMPETITION
Appeal to the competitive nature of your customers. Everybody likes to win. Use it to your advantage.

Start a contest and announce the prize and set the rules of the game that will allow you be the ultimate winner of the contest. It is part of the powerful marketing ideas that are tested and trusted.

Just work within your means and you will emerge victorious at the end.



#NO.8 GET AN ACTIVE WEBSITE
This is the twenty-first century, get a website already. The size of your business notwithstanding, you need an active website. Even if it is a single page, get your website running and well managed.

Our world is much more connected now than it ever was because of the effects of the internet. Most people simply use the internet nowadays when they need to find a product or service.

What you should fight for is that when customers are looking for a particular product in your area, they will be able to find you on the internet. It brings you to customers that you never knew about.

Owning your own website is no longer a luxury that only big companies enjoy. The internet has now made it possible for everybody to enjoy the opportunity of getting found.

Everybody is coming in; you should be among them because it is an important aspect of the powerful marketing ideas needed to attract customers in this part of the world.

#NO.9 USE THE SOCIAL MEDIA TO ENGAGE CUSTOMERS
Most people are on social media and the social media has become such a convenient method of attracting new customers for businesses across a wide variety of verticals.

You can use any of the five biggest social media platforms — Facebook, Twitter, Instagram, Snapchat and LinkedIn for your business marketing. You can exploit both the free and paid options. You just can’t miss out on this.

#NO.10 GET LISTED ON POPULAR LOCAL DIRECTORIES
As a result of the internet, small businesses can be listed for free on local directories.

The implication is that when a small business is registered on a local directory, people around the world can find it on the map and view its contact information. The best part is, I know you will like this, you don’t have to pay anything to become registered on these directories. Some of the most popular ones out there are VConnect, Google Places, Yahoo Local and Bing Places.

#NO.11 GOOGLE MY BUSINESS

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