Humans crave community, to be part of something. To get the in on something. To be in an elite group with access to information or materials no one else has access to. To feel special.



That’s why exclusivity works wonders in marketing.....http://oratorconsult.org/2017/07/28/improve-your-sales-with-exclusive-language/

Great stuff.

As humans, we love to buy but we hate people selling stuff to us.

Therefore, we must sell without actually making a sale so that the prospects will love us and even pay us more.

I think this post will also help. http://johnsonemmanuel.com/irresistible-marketing/

All of our marketing must be irresistible to make the sales very easy.