An Artiste Manager works on behalf of groups
or Artistes to promote the Artistes’ careers
and run their business affairs. Their job is to
secure the best work for their clients, for the
best fee.
The job may include: Negotiating contracts
and fees , finding and booking events and
venues that match the Artiste’s career
strategy , advising on career decisions,
publicity and promotion , helping them on
career decisions such as which record
producer to work with, or which songs to
perform , and managing media relations on
their behalf.
The Artiste Manager’s work is very
competitive and can be intense and
sometimes stressful with long hours. Artiste
Managers are frequently required to attend
their Artistes’ performances in the evening or
over weekends .
Most Artiste Managers advance by building a
strong reputation for good client services, and
attracting more top performers onto their
books .
Artiste Managers’ salaries are often
dependent on the work they secure for their
clients, for example they may keep between
10 percent to 25 percent of the overall fee.
Some managers start their career by
managing the careers of friends. Others start
off as entertainers themselves, and gain
knowledge by promoting their own talents, and
some start by gaining a junior job in a record
company and work their way up to the role of
Manager.
Artiste Managers may represent a roster of
Artistes , and cultivate relationships with
music industry decision makers on their
behalf . They will negotiate deals , and support
and guide their clients’ careers.
Artiste Managers must keep up to date with
what’s happening in the industry , and they
will spend a lot of time establishing and
maintaining relationships , using contacts to
source work for their clients. They will also
promote their clients’ work, and will often be
involved in liaison during the music recording
process. They may also organize and
negotiate contracts for release and
publishing, and they communicate with the
press .
Industry experience and knowledge is the key
to becoming an Artiste Manager. No specific
qualifications are required, but a business
background is useful, especially in sales. The
main qualification is a sound knowledge of the
music business and current trends and the
ability to develop and maintain a range of
industry contacts, requiring good judgment,
which is acquired through experience by
working in the role.

source: http://www.peternewsonline.tk/2018/01/what-do-artiste-managers-do-see-role-of.html?m=1

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