Source: https://www.todhost.com/blog/seo-lessons-from-google%E2%80%99s-john-mueller.html


Learning from Google is definitely learning from the masters. Google dictates the tune as far as Search Engine Optimization, SEO, is concerned and so when Google speaks in favour of anything all SEO efforts favour that thing. In a thread in an online forum, a user complained about being listed last for keywords she once listed highly for. Google’s John Mueller answered her and here is what Mueller had to say:

1. Website migration takes time

The webmaster made a lot of changes on the website. John Mueller said that a clean website migration takes time, and that you should aim for the final result. All changes should be consistent.

“You’ve made considerable changes with the collection of sites, some of the domains redirect, not all of them do though. This kind of site-merging will always take time, but you make it significantly harder by not doing the merge consistently or cleanly. Redirect them all, set canonicals, crawl all of your old domain URLs to check, etc. A clean migration takes time, a hacky migration with an attempt to get short-term advantages will just take much longer. Aim for the final result.

In effect John Mueller is saying that you must be patient to see the effect of the changes you make to your website. He is also saying that frequent changes to certain portion of your website including title and description changes, redesign and redirects can have profound effect of website performance on search engines. We have experienced this on Todhost website with frequent changes to metatags and redesigning which eventually turned counter productive. John Mueller is recommending that you give time for SEO changes to impact on site performance. A few notes are worth our emphasis here:

Read more: https://www.todhost.com/blog/seo-lessons-from-google%E2%80%99s-john-mueller.html