Fan milk has been in operation since 1963, that's over 55years ago..And ever since, the company has been doing great with different types of diary products, kudos to Fan milk, cos with their standard and market penetration, we have not seen any other company like them doing similar thing.

Fan yogo

They have huge rivals.. They chose a segment of the market and align boys with carriage to sell for them but when u go to eateries to order, u won't see it there.

Out of 5ps of marketing they have stronghold on only 2

Which is price and place.

When I thought you were about to say St Louis sugar. No one still does Cubed sugar it's just pure monopoly

EMMAUGOH:
They have huge rivals.. They chose a segment of the market and they align boys with carriage to sell for them but when u go to eateries to order, u won't see it there.

Out of 5ps of marketing they have stronghold on only 2

Which is price and place.

quite right.
I'm surprised that the op lacks such insight.
the company is struggling mightily to survive.
power. transportation. forex. even ordinary rent is giving their outlets major headaches.

The only product I know without rival is Golden morn

EMMAUGOH:
They have huge rivals.. They chose a segment of the market and they align boys with carriage to sell for them but when u go to eateries to order, u won't see it there.

Out of 5ps of marketing they have stronghold on only 2

Which is price and place.

5 or 4ps

price promotion place and product..which one again

The only product I know without rival is Golden Morn by Nestlé.

I drank it in school now am buying it for my kids

sekxyqueen:
5 or 4ps
price promotion place and product..which one again

People

dyangprof:

People

mmmmm,,okay.thanks

only ALABUKUN enjoys maximum supremacy

dangote makes sugar cubes, never seen a substitute for golden morn, only corn flakes comes close but can't be used for baby food like golden morn

Octano:
When I thought you were about to say St Louis sugar. No one still does Cubed sugar it's just pure monopoly

No we now have other brands of cube sugar in the market

Octano:
When I thought you were about to say St Louis sugar. No one still does Cubed sugar it's just pure monopoly

They have many competitors. Just that I can't confirm now is they are Nigerian companies or not

But the only two you claim they have are the main thing... You can't just compare anyone to them

EMMAUGOH:
They have huge rivals.. They chose a segment of the market and they align boys with carriage to sell for them but when u go to eateries to order, u won't see it there.

Out of 5ps of marketing they have stronghold on only 2

Which is price and place.

The company is struggling and we keep seeing hundreds of their hawkers everyday? Is there any company this Nigeria economy is Not affected? Moreover are you not struggling in Nigeria too

debaj10:

quite right.
I'm surprised that the op lacks such insight.
the company is struggling mightily to survive.
power. transportation. forex. even ordinary rent is giving their outlets major headaches.

EMMAUGOH:
They have huge rivals.. They chose a segment of the market and they align boys with carriage to sell for them but when u go to eateries to order, u won't see it there.

Out of 5ps of marketing they have stronghold on only 2

Which is price and place.

Probably, the word, 'competition' is what you don't get.

'competition', in business, is when you are given a run for your product, by another product, on the same playing ground.

These guys have no competition among the people!

Eateries are not even close. Each eateries have tbier own branded ice-creams, supplied by maybe a relative, a close girlfriend of the CEO, etc, but not a single company who we can say is a competitor of FAN MILKS!

For your information, I know eateries in Lokoja who collects their ice creams from FAN every day, but labelled in their names. At least, I know two of these.

Competitors' would have a fan-base of their own. Like some people would prefer oral-b, or pepsodent, or collgate, or dabur, or mccleans to close up. Some would prefer top tea to Lipton, etc.

Did you go to the eateries and ask for 'Bleep' ice-cream?
No, you just order for an ice-cream and it doesn't matter who supplies through the back-stage!

FAN MILK has no competition.

Their penetrating strategy is here to stay.... I love cycling and wish we have dedicated lanes

a company that engages in Child Labour
if fanmilk was in a humane country it would ve been dead cos of hefty fine

The major companies practicing real monopolies in Nigeria are NEPA and NNPC, if both organization should stop their services and productions for one week. We no go fit survive the consequences.

You are highly correct

SLIDEwaxie:

Probably, the word, 'competition' is what you don't get.

'competition', in business, is when you are given a run for your product, by another product, on the same playing ground.

These guys have no competition among the people!

Eateries are not even close. Each eateries have tbier own branded ice-creams, supplied by maybe a relative, a close girlfriend of the CEO, etc, but not a single company who we can say is a competitor of FAN MILKS!

For your information, I know eateries in Lokoja who collects their ice creams from FAN every day, but labelled in their names. At least, I know two of these.

Competitors' would have a fan-base of their own. Like some people would prefer oral-b, or pepsodent, or collgate, or dabur, or mccleans to close up. Some would prefer top tea to Lipton, etc.

Did you go to the eateries and ask for 'Bleep' ice-cream?
No, you just order for an ice-cream and it doesn't matter who supplies through the back-stage!

FAN MILK has no competition.

Octano:
When I thought you were about to say St Louis sugar. No one still does Cubed sugar it's just pure monopoly

Golden penny got cube sugar.

sekxyqueen:

5 or 4ps

price promotion place and product..which one again

actually 7ps

Metrofox:
actually 7ps

which are

EMMAUGOH:
They have huge rivals.. They chose a segment of the market and align boys with carriage to sell for them but when u go to eateries to order, u won't see it there.

Out of 5ps of marketing they have stronghold on only 2

Which is price and place.

good analysis and those 2ps rake in millions of naira for them.... And can you please state the other 3ps?

Ok

2RUTHHURTS:
Ok

Op, what of Dr. Aladdin's 7keys

All this... without mentioning blue band? ribenna nko? even heinz canned beans no really get competitor sef

FAN ice-cream is owned by senator Arthur Nzeribe

F rancis A rthur N zeribe

egopersonified:
dangote makes sugar cubes, never seen a substitute for golden morn, only corn flakes comes close but can't be used for baby food like golden morn

There is Cerelac and Nutrend in the same category as Golden Morn for babies. Just that they are made by the same company as Golden Morn.