When the annual motor show reopens this week, the sexy,scantily-dressed models a.k.a “booth babes”,will be gone and replaced by male and female models dressed in sportswear to promote its line up of pick-ups and cars.

In the era of the worldwide #MeToo movement that’s fighting sexual harassment, the objectification of women solely for the fancy of men in the automotive industry is facing stiff criticism.

Earlier this year, Formula 1 made the announcement it would no longer use grid girls during its race events. Instead, kids will take center stage on the starting grid.

Now, several automakers are cutting back or eliminating the use of booth girls at this year’s Geneva Motor Show.

Nissan,which stopped hiring fashion models for shows last year said "Times have changed “ and that "It makes more sense to use product specialists because we’re selling cars.”

Toyota and Lamborghini are also eliminating models from its stand at Geneva. Alfa Romeo, Jeep, and Maserati will feature both men and women in more modest apparel than previous years as parent company Fiat Chrysler Automobiles is concerned about criticism from the #MeToo movement.

Instead of using skin to draw eyes, several automakers will employ both men and women as spokespeople for the brand, tasked with informing show visitors about the products on display. Carmakers like  Peugeot  and Renault are taking this approach.

PSA Group spokesman said “Visitors to the Geneva auto show will be welcomed on the PSA booth by male and female hosts whose mission will be to inform them " and that PSA Group "won’t convey a degrading image of anyone, neither of women or men.”

Changing demographics in the car-buying are also feeding the changing attitudes toward the objectification of women in the automotive industry. More women across Europe are buying cars.

In the U.K., the number of women owning cars jumped 66 percent from 2006 to 2016, which is nearly triple the rise of men. In Europe’s biggest car market, Germany, women buy about a third of all new vehicles.

As you can see,the allegedly demeaning practice of showcasing scantily-clad women at testosterone-filled events like the auto show is gradually coming to an end. What do you think?

Source https://autojosh.com/several-automakers-banish-sexy-scantily-clad-models-2018-geneva-motor-show/

Cc Lalasticlala Mynd44

Watch the women complain of a lack of opportunities.

Women!!! even themselves don't know what they want.

Bad market for dem Oloshos disguised as models...

ehn na before them go hear say one guy accidentally raped one of them

From my own perspective, there is no such thing as a bad camel toe.

Some people will come here now and start blaming buhari...

So all these while, the automakers and the whites knew it was wrong...

Shameless people...

3rd

Fourthed.
Bad market for some models.
However I think women have been exploited for too long cos of their sexuality and it's high time we checkmate this menace.
I don't joke with momma and female kiddies cos they make my sun shine bright �
Nairalanders, AKBee is new here.. Some likes for dude. Lol

Nna eeeh all these yeye people eeeh so na now they wan comot them

These feminists are taking away our fun. Come on, let's see some boobs and ass

We need the scantily-clad girls jare.

They know men have the money.

But how come women buy most cars in germany?


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Nothing for guys to feed eyes on again.


All these meaningless movement started by fat, ugly and fraustrated women self.

Like dey forced anyone to dress scantily

Metwcheww.

Partnerbiz3:
They know men have the money.

But how come women buy most cars in germany?


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Women buy 1/3 of the cars in Germany. How does that Translate to 'most cars? ' Uncle try and understand what you read before you comment

Partnerbiz3:
They know men have the money.

But how come women buy most cars in germany?


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The article says women in that country account for nearly 33% of new car purchases, not majority of car buyers.

ummmm... Good

otipoju:
Watch the women complain of a lack of opportunities.

Women!!! even themselves don't know what they want.

..

Opportunities is not limited to baring of skin!

Jakumo:
From my own perspective, there is no such thing as a bad camel toe.

hahahahaha

How else do they expect the male customers to get into "gear"





Do you know anybody with a samsung s6 with a dead panel?
I am willing to buy the screen.
My phone number on profile.

This is how they take style and kill car shows ..whats a car show without sexy models and great champagne .

If na 9ja some jobless idiots will shout ISLAMIZATION or SHARIA!
Some touts will even blame PMB.

[quote author=Partnerbiz3 post=65542597]They know men have the money.

But how come women buy most cars in germany?


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That's how you fail exams. How's 33%>67%?

You can't eat your cake and have it. Enough said

Hmmm..Olosho work don dey expire be that o..All Naija Slayqueens take note..

women now fighting their own kind. Grid girls out of job, boot girls loading... Preety girls can no longer do what they like because the ugly ones thinks they are being objectified, lol. When feminist starts fighting women, then its the begining of the end.

Western countries are eliminating uncontrolled sexual activities, but Nigerians are promoting and loving Sex on TV via Bbnaija

chineduemmao:
women now fighting their own kind. Grid girls out of job, boot girls loading... Preety girls can no longer do what they like because the ugly ones thinks they are being objectified, lol. When feminist starts fighting women, then its the begining of the end.

Without exception, it is ALWAYS old, fat, ugly and diseased women who become hypertensive and aggressive over the sight of beautiful women showing off their assets for the benefit of man pikin.

Chai, no money for oloshos

Jakumo:
From my own perspective, there is no such thing as a bad camel toe.

you were saying . . .

Jakumo:


Without exception, it is ALWAYS old, fat, ugly and diseased women who become hypertensive and aggressive over the sight of beautiful women showing off their assets for the benefit of man pikin.

the misconception is that these women are there for the sake of the male thus "objectified". There are gay men, there are celibates, there are blind men, there are sexually inactive men, then there are men like me who barely notice the presence of grid girls in a f1 show. Then i ask which of these class objectifies the girls? These women on there own are happy with there job they feel no pint of objectification but now they have been thrown out of jobs solely because some people thinks its not good for them... Cherrios are next in line watch out.

oyb:


you were saying . . .

As punishment for my wrong statement about there being no such thing as a bad camel toe, I will reside in my backyard dog-house for one week, eating nothing but lawn trimmings during that self-imposed sentence.