The six sides of a cornerstone for business success are the different facets or functions of a business that require attention if the business is to succeed. Start-ups must be grounded in these areas in order to be successful in business.

PURPOSE:
Purpose answers the question what business are you in and why are you in that business?



Purpose is like the centre forward of a soccer team. He sets the direction of the business. Possession of the ball begins with him. Business people must have a well-defined purpose for their business that includes not only the type of business and market but also the area of ministry that can be done through that business.

PLANNING:
Planning answers the question where do you want to go and how are you going to get there?

Planning is like the mid-fielder on a soccer team. Planning involves being on the offensive and developing goals so that the business can win the game. It also involves being on the defensive and anticipating problems and solving them before they happen. Without this position on the team, the game will be lost because there is no game plan. As the saying goes, business people who fail to plan, plan to fail.

MARKETING:
Marketing answers the question who is going to buy your product or service and how, where and when are you going to sell it to them?

Marketing is like the striker on a soccer team. Marketing scores the goals or makes the sale. Just as a striker must be skilled in handling the ball and in shooting it, so start-ups need to develop skills in handling customers and selling their product or service.
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