Welcome, Guest: Join Nairaland / LOGIN! / Trending / Recent / New
Stats: 2,864,337 members, 6,872,851 topics. Date: Friday, 20 May 2022 at 08:57 PM

5 Ways To Attract More Clients To Your Website/blog With Content Marketing - Webmasters - Nairaland

Nairaland Forum / Science/Technology / Webmasters / 5 Ways To Attract More Clients To Your Website/blog With Content Marketing (3299 Views)

Get More Traffic To Your Site WITH Content Repurposing / How To Make Money With Content Locking / 5 Tips To Keep It Going With Content Creation (2) (3) (4)

(1) (Reply) (Go Down)

5 Ways To Attract More Clients To Your Website/blog With Content Marketing by eddard: 4:54pm On Mar 21, 2018
Content marketing has essentially been around since the first cavemen recorded stories on cave walls with charred sticks. And content marketing was really revolutionized with the adoption of the printing press.

If you’re already publishing your own content, that’s great! If you’re not, you should seriously consider it …

1. Make it easy to navigate your content.
Making it difficult to find your content – or having no organization of your content at all – is a problem. Content that is difficult to navigate will often cause a potential client to leave your website.

But, using tags and categories is easy – and it helps with SEO. Also, don’t forget about your navigation. Making it easy for visitors to find your content starts there.

2. Create relevant content for your ideal customer.
Traffic on its own won’t help you reach your goals. Instead, you have to have qualified traffic. And creating content relative to your ideal client is essential for attracting qualified traffic.

Spend some time researching your target market and find out what type of content they’re looking for. Sometimes it’s as easy as asking your past clients questions. Just listen and they’ll tell you what’s important to them.

3. Make your content sticky.
It’s great to have your ideal clients find and read your posts, but take it one step further … always include a next step like reading a similar article or signing up for more information. Keep in mind you want them to stay on your site – reading your content – as long as possible.

4. Use clean SEO and targeted keywords for content marketing.
Your SEO and keywords make a big impact on potential clients finding your content – or not. But since Google and other search engines are consistently improving the user experience, keyword padding is a “no-no.”

Think of it this way: Search engines are helping people find relative content. Their goal is to please the user by helping them find what they’re looking for. When you use your keywords in an organic way, Google rewards you by increasing your search engine rank.

There’s no magic number for how many times you should use your keywords, but these are the best places to include them:

1. The URL.
2. Main title and H1 tags.
3. In the first paragraph – first sentence if you can.
4. Subheads (if it makes sense).
5. Image file names and the alt text.
6. Meta descriptions.

5. Make shareable content.
The most effective content is shareable content. But what makes content shareable? It all comes down to social currency. In other words: What will the reader gain from sharing your content?

Think about the types of comments, posts, and articles that you share online. What do they do?

They often back up your position on a topic, feature something you care about, or make you look smarter or more important. Here’s a short list of content that get shared most often:

Informative and helpful.
One article that’s spreading like wildfire as I’m writing this is one that informs people of the inefficiency of multitasking. This is both informative and helpful.

Disprove a common theory.
The article about the fallacies of multitasking also encompasses this idea. People like to share ideas that are contrary to popular thought.

Show that you care.
Humanitarian pieces often get shared because of the emotional heartstrings factor.

Nostalgia helps make content shareable.
If your target market grew up with high-top pump sneakers, that’s something you may be able to take advantage of in your content. Imagine this article: “High Top Pumps – A Giant Flop or a Smart Trend.”

Current events.
People share what’s happening now in the world. If you can attach your message to a major event, it’ll likely get shared more.
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by MANNABBQGRILLS: 7:11am On Mar 22, 2018
GOOD THREAD
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by marttol: 7:13am On Mar 22, 2018
I didn't read it...


Does it apply to yahoo boys too...cos I know they use "clients " for people they wanna dupe
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by YhungPablo(m): 7:13am On Mar 22, 2018
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by Doerstech(m): 7:25am On Mar 22, 2018
Good One OP

You may also read: 5 Things to do to make your website visible to your target audience
https://www.nairaland.com/4206168/5-things-make-website-more

And

7 Important features every website must have to be more effective
https://www.nairaland.com/4278191/7-important-features-every-website

Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by yesloaded: 7:44am On Mar 22, 2018
Good write up
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by kam1992: 7:59am On Mar 22, 2018
Yeap
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by kam1992: 7:59am On Mar 22, 2018
Good
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by BrainnewsNg(f): 8:09am On Mar 22, 2018
Great piece OP

Many will never go for such thread, but will fly to Snake, graphic, sexuality thread

It is well
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by akeentech(m): 8:53am On Mar 22, 2018
BrainnewsNg:
Great piece OP

Many will never go for such thread, but will fly to Snake, graphic, sexuality thread

It is well
Only bloggers do
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by Krafty006: 9:01am On Mar 22, 2018
learning..... profitable biz, https://www.nairaland.com/4405075/new-designs
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by dogstyle007(m): 11:36am On Mar 22, 2018
Nice one
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by Sarkariplace: 1:06pm On Mar 22, 2018
To attract more people to blogs/website you have a powerful and unique content because without content visitor will not love your Website/blog
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by chumaster(m): 1:44pm On Mar 22, 2018
nice post.
Facebook blocked my domain. This has weaken my zeal.
I have tried in many ways to get them to unblock it but no way.
Re: 5 Ways To Attract More Clients To Your Website/blog With Content Marketing by BrainnewsNg(f): 8:13am On Mar 23, 2018
akeentech:
Only bloggers do
#fact

(1) (Reply)

How Can I Accept Intl Donations On My Website Here In Nigeria / How Lucrative Is A Music Blog, And What Tips Can You Give / Online Free Money Making Machine

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2022 Oluwaseun Osewa. All rights reserved. See How To Advertise. 64
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.