Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has continued to grow in the display ad space, where advertisers compete with each other, purchase placement and are displayed in under a second.

On behalf of our company Adoppler, a unified programmatic platform with the complete source code which will allow you to gain full control of the sale of advertising inventory, I want to outline a number of advantages when working with it:

1. Flexibility and functionality.
Adoppler is a Programmatic solution that fully supports OpenRTB and mainstream media formats including desktop, mobile (both web and app), native, and VAST 2.0 video and combines 2 definitions: SSP (Sell Side platform), Ad Exchange ( exchange of advertising spaces). Thus, you get a ready-made unified platform for selling digital media.

2. Flexible payment system.

- The opportunity to work with the On-Premise option. Within the framework of this model, we also provide the possibility of payment by installments for a different period.
- Also there is an opportunity to work on the SaaS model
Both models also include different service packages, which form a different cost for these packages.
We have developed such a system of payments so that companies with different levels of profitability could afford this solution. It means that companies won’t overpay for the rest of features that are not relevant for them at the moment.

3. Technical support
We provide professional and prompt technical support. We are ready to provide consulting, understandable to a technical specialist, to a manager, and to the specialist of traffic arbitrage.


4. You will get full control over the source code and access to the technical documentation:

- This allows you to avoid dependence on third parties (intermediaries).
It insures you against dependence on contractors. A third-party service provider, for example, can critically increase the cost of using its service, or even stop providing services in this direction and roll out the service. In this case, you will have to look for a new service provider, and this is fraught with business downtime, and as a result, a significant loss of profits. However, a new service may not meet your expectations.
- Increase business margins by reducing costs for payments to third parties.

5. Scalability of the solution
Our platform is based on modern Java technology, the code is well structured and written by highly qualified programmers. Bidding, in its turn, is performed on a high-performance Web server. This means that in the future the platform is ready to develop for the growing needs of your business and the market of Programmatic solutions. It will be possible to do this both through our company and maintain the platform with your own technical specialists.
Why it can be important to you? The matter is that some technological solutions are rather unscalable and are written with unpopular technology. As the programmatic market is constantly growing, one has to comply with the updated requirements. Thus, if you decide to customise the system you may face some difficulties. For example, the complexity associated with the selection of qualified developers, who in the future will ensure its functionality and scalability.
All this again can be fraught with business downtime, loss of profit and additional expenses.
If you still decide to implement the solution yourself, for you it will also be relevant. Pay special attention to the technical aspects of implementation and the selection of a team of developers who have relevant experience and skills in advertising technologies.

6. Security and Privacy
Using third-party services and systems, you do not know how they can manage the data received from you and your users. As the owner of your own platform, you are guaranteed to have full control over them and be able to dispose of them at your own discretion.

7. Interface convenience. Managing reports
Despite the fact that Adoppler platform itself is certainly a complex high-tech solution, for our customers we have developed the simplest, user-friendly and intuitive interface that will quickly manage all system settings for its operator and partners, and quickly structure information using reports.

8. Transparency during the auction
Due to the complete control over the data, you get an opportunity to objectively evaluate the effectiveness of each transaction, which is carried out through Adoppler. This will help to set priorities in working with partners, relying on the advantages of using RTB (auction model).

9. Fraud Prevention (eliminating the risk of fraud)
In the modern world, the advertising buyers can make very high demands on traffic, which they buy through RTB auctions. And you, as the seller of this traffic, should ensure its quality. Therefore, we have equipped Adoppler with additional functionality that will minimize the sale of bot traffic through our system. Also, the platform settings allow you to use additional third-party services to prevent fraud.

10. Availability of Cookie Technology
Using Cookie Mаtching will allow you to synchronize user profiles between the partners and increase demand partner bids for matching users.

11. DSP Speed integration
We already had experience of integrating with more than 15 different DSPs. At the moment, connection of new OpenRTB-compatible DSP takes no more than 2 minutes.

12. Elimination of labor costs and development time
Developing your own solution is a rather lengthy process (it can take a whole year) and, as it was already mentioned above, implies the presence of a highly professional development team.
We offer a ready-made platform that will allow you to receive income from the moment you start using it.

In any case, whatever platform you choose, we hope that a review of these benefits will help you better to navigate and choose the solution that will be optimal for your business.

Learn more about the product:http://www.adoppler.com/

If you have any questions or would like to receive more information about the product, please write to our mail http://info@adoppler.com. We will be glad to help you!